Manager, Media Activation P&P
Description
Google via Media Futures Group - A little about us
Google has consolidated its media agency partnership into WPP’s GroupM, building on the world-class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative, and integrated approach established to drive better business results.
The MFG team is a group of best-in-class digital, offline, integrated media and creative experts who work together to enhance media’s contribution to Google’s business. MFG is powered by Essence, MediaCom, and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data, and technology.
About the role
The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity are maximized.
The Media Activation Manager is responsible for owning the day-to-day execution of all elements of display activity, employing strong platform knowledge & supplier relationships to deliver flawless testing and media plans, optimization, and analysis. The role involves managing 1-2 juniors, overseeing their work and their development to successfully execute client deliverables and progress all internal projects. They will also work closely with their account lead (and the team’s head of display), to deliver world-class display programs that exceed our client’s expectations.
Some of the things we’d like you to do:
- Managing programmatic campaign launches across all relevant channels
- Responsible for In-flight campaign optimization and hygiene to improve performance
- Responsible for producing campaign reports, including daily pacing, data inputting and providing insightful commentary and recommendations for clients
- Ensuring platform accounts align to all channel best practices, and also contributing to the ongoing evolution of best practices for your primary channel
- Providing assistance for new starters
- Interact effectively within your client team, and with the client & suppliers for your account (and taking some level of client comms ownership within your account)
- Assist with internal data maintenance, issue identification and solution development that your team conducts
- Contribute to the testing plans of your clients, suggest new ideas for testing and own this for your channel, including planning, executing & evaluating tests with methodical accuracy
A bit about yourself:
- Specialization in DSP platforms (e.g. DV360 - formerly DBM, Google Ads - formerly Google AdWords, Trade Desk, AppNexus, Amazon), or with SSP/Ad Exchange platforms (e.g. AdX, Rubicon). Experience with reservation-based buying, including vendor management and negotiation and IO handling a plus.
- Doubleclick certification
- Approximately 1-2 years of experience in a digital media agency.
- Detailed knowledge of challenges for mobile & video in programmatic - e.g. SDK, VPAID/VAST
- Experience with data integration projects - e.g. API, DMP, Analytics, etc
- Proficiency in Excel (Pivot Tables, VLookups, etc)
- A passion for everything digital, with an active interest and understanding of online advertising industry trends
- Strong understanding of optimization levers & testing approaches across media buying platforms would be desirable
- Excellent communication skills, both verbal and written, are particularly important in developing client relationships and maintaining efficient communication across the team
- Great analysis skills (including quantitative analysis) and confidence in making information-based decisions
- Adept at working within a team and partnering across teams
What you can expect from MFG and EssenceMediacom:
Our mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. We feel it’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring, and insightful. As an EssenceMediacom employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.