Associate Account Manager, Paid Search
Description
Purpose of Job:
The Associate Account Manager is responsible for the day-to-day management of a client's paid search initiatives. This includes developing strategy and managing the execution of search marketing campaigns based on the client's business objectives.
Key Responsibilities:
Key Responsibilities:
- Define and manage search marketing campaigns for Fortune 1000 clients
- Create, manage and execute strategic search marketing plans that meet client goals
- Define a campaign strategy and deliverables plan that exceeds client expectations
- Create, present and gain client approval on insertion orders, campaign strategies and tactics
- Oversee and deliver on Account Management business processes
- Maintain positive client relationships, expectations and communications
- Forecast, generate and maximize revenue opportunities with clients
- Monitor, track, evaluate and optimize campaign performance to maximize client investment
- Scope and develop new business with companies looking to meet their marketing goals using search marketing
- Cross-functional campaign development with internal SEO & SEM teams as well as sister media agencies
- Build on an existing level of paid search expertise, and develop a reputation for innovation and efficiency
- Maintain positive client relationships, expectations and communications with the assistance of internal resources
- Stay up-to-date with industry trends and developments in digital marketing as well as consumer behavior to recommend improvements to accounts
- Aid in creation of new business presentations, POVs, best practices and key process documentation
Knowledge and Skills:
- Account/client management skills and complex paid search campaigns
- High level of attention to detail and the ability to handle and prioritize multiple accounts
- Ability to interact in a professional manner and deal with clients face-to-face
- Technical and analytical mindset
- Experience using search advertising platforms (Google AdWords, Bing Ads, Amazon Marketing)
- Experience with analytical tools (Google Analytics)
- Experience with Bid Management tools (DoubleClick, Marin, Searchlight) and biddable social APIs
- High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
- Google Certification is an asset