Manager, Commerce Strategy

Comms & Strategic Planning New York, New York



GroupM Commerce is a team of highly skilled performance marketers who drive measurable business growth for iconic brands across GroupM agencies. Our Commerce capability is comprised of media Strategy, Activation, Data & Analytics. Through proprietary tools, partnerships, processes and training, GroupM Commerce delivers industry leading Commerce solutions to our clients with efficiency and scale.

About the role:

The Manager of Commerce Strategy will play a key role in delivering best-in-class solutions across GroupM agencies.

This role will have a basic understanding of the capabilities of commerce platforms including retail media networks, adtech partners & data suppliers, and will assist in solving complex business problems through simplified POVs - identifying product, process or solution opportunities based on client needs and unlocking new growth opportunities across channels for clients. 

As a member of the GroupM Commerce team, and reporting into the Director of Commerce Strategy, you will have the opportunity to work across multiple client accounts, work with retail partners and support highly dynamic cross-functional project teams. This role will have the ability to infuse the best of our network capabilities into our client’s day-to-day deliverables.  An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Your Impact:

  • Contribute to upleveling account management with key agency stakeholders to improve how we serve GroupM Commerce clients across agencies
  • Support agency teams (including investment, search, social, programmatic, data and analytics) to deliver comprehensive solutions that accomplish client’s business objectives
  • Support the integration and partnership between commerce media and brand media to develop holistic end-to-end media plans for clients
  • Manage relationships to ensure development & delivery of first-to-market solutions
  • Stay up-to-date on the latest trends and best practices in Retail & commerce media, cascade POVs on changing industry dynamics
  • Engage with and assist internal and external leaders, including across WPP agencies, technology providers and retailers to develop go-to-market solutions
  • Assist in developing Commerce and Retail Media content for the organization including educational trainings, POVs & frameworks.
  • Lead the adoption of GroupM Commerce for new business and existing accounts

Your Qualifications:

  • Bachelor's degree in marketing, advertising, or a related field
  • 3+ years of experience in performance media; experience in retail media is a plus
  • Ability to execute effective media plans that achieve business objectives
  • Drive to learn and understand the retail landscape and the latest trends in commerce media
  • Strong communication and presentation skills, with the ability to effectively communicate complex ideas
  • Ability to collaborate and work effectively with internal teams and external partners
  • Basic analytical skills, with the ability to analyze data and assist in developing insights that inform strategy and optimization
  • Problem solver and strategic thinker with the ability to identify improvement opportunities
  • Highly collaborative, excited to be a part of a quickly growing team that is defining our commerce solutions
  • Experience in campaign management and optimization, preferable across multiple retail platforms
  • Ability to coordinate projects across multiple teams and functions
  • Basic knowledge of measurement capabilities and restrictions in 3rd party partners preferred
  • Experience with bid management platforms is a plus 

About GroupM:

GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, essenceMediacom and Wavemaker. Our portfolio includes Investment, GroupM Nexus (our performance & commerce hub), and the management of WPP’s Data company, Choreograph, all united in a vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. 

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.