Senior Associate, Paid Search

Programmatic, Biddable, Paid Media & SEO New York, New York


Description

ABOUT THE ROLE:

Join us to work on one of the most iconic brands to unleash The Power of The Spoken Word

Audible is the leading creator and provider of premium audio storytelling, enriching the lives of millions of listeners every day. With a customer-centric approach to technological innovation and superior programming, Audible has reinvented a media category, and is the driving force behind today’s audio entertainment revolution.

Are you looking for your next challenge in the world of high velocity digital marketing? We are seeking a Senior Associate to join our Paid Search team to manage the campaign execution process for our clients. To qualify, we know you've already advanced beyond the initial stepping-stones of understanding the fundamentals of Paid Search. In this role, you will have increased responsibility and accountability for campaign execution and gain further exposure to client-facing opportunities and mentoring junior members of the team. You will be regarded as the steward of the internal search planning process and are expected to provide tactical recommendations to senior search teammates, digital team members as well as clients. Senior Associates who display exceptional management skills may oversee entry level Associates.

YOUR IMPACT:

· You'll be accountable for the Day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting

· Develop initial keyword lists, using identified brand territory for Search Manager’s review industry, proprietary and agency tools for Manager review

· Build & analyze keyword lists, analyze search volume and make recommendations

· Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend

· Write initial drafts of ad creative text ads based on briefing materials, website content and client direction

· Traffic, upload, and QA keywords, harnessing the Bid Management Tool process

· Interface daily with direct search teams, engines and platforms to ensure continuous Perform account diagnostic checks

· Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.)

· Run reports as requested in Bid Management Platform and engine UIs

· Create Excel pivot tables, formulas, graphs, and charts

· Complete budget tracking documents and review with Search Manager

· Alert Manager of under or overspend, traffic abnormalities, and opportunities and optimization recommendations regarding spend and pacing the account

· Be responsible for account record keeping, tracking reports and invoice reconciliation

· Participate in weekly search team meetings and offer ideas and suggestions to improve and evolve reporting processes, keywords, and creative

· Training of Associates and oversight of their deliverables

YOUR QUALIFICATIONS:

· Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience

· You will bring A minimum of 1-2 years of paid search (PPC/SEM) campaign management experience

· Ideally, you'll have gained valuable experience in a media, integrated or digital agency.

· Hands-on experience planning/buying across Google and Bing using tools such as Google Analytics, Google AdWords, and BingAds

· An in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices

· Knowledge of 3rd party platforms such as Kenshoo, Marin, Doubleclick or analytics tools like Adobe Omniture a plus

· You are adept in your use of MS Office, especially Excel. Having experience in Excel for data management and/or budgeting would be advantageous.

· Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail

· Enjoy working in a dynamic and collaborative environment

ABOUT WAVEMAKER:

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

 

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn 

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.