Manager, Paid Search, MAI

Programmatic, Biddable, Paid Media & SEO New York, New York


Manager, Mobile App Install (MAI)


The Manager, Mobile App Install (MAI) will be accountable for the day-to-day execution of a client's mobile app performance marketing initiatives, managing the junior members of the team, and focusing increasingly on strategy development for your dedicated account(s). You are expected to function at a highly efficient level utilizing advanced execution skills and maintaining relationships with key clients.

Your Impact:                  

  • You'll lead the day-to-day supervision of MAI performance media programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement.
  • Develop positive relationships with the mobile community, vendors and Directors for optimal service levels and results
  • Understand the client’s product, marketing objectives and digital goals for their app(s) and execute tactics to deliver on these goals.
  • This is a management role, so you'll perform as a leader with minimal supervision
  • Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
  • Stay on top of the latest updates regarding mobile-specific tools and platforms such as (Apple Search Ads, Google App Campaigns, MMPs, 3rd party campaign management & competitive analysis tools.
  • Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization.
  • Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
  • Build, or assist in crafting, POVs, standard methodologies, and key process documentation
  • Campaign Strategy definition and implementation, working closely with other internal departments to develop fully integrated mobile campaigns
  • Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

Your Qualifications:

  • Bachelor’s degree in business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience You'll join us because you have gained a minimum of 3 years of performance media campaign management experience
  • You'll have gained essential experience in paid Search / Social / Programmatic platforms preferably with a focus on mobile first channels such as Apple Search Ads or Google App Campaigns.
  • You'll be an emerging expert in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share)
  • Knowledge of the mobile measurement landscape or experience working with one of the major MMPs or Firebase / Google Analytics preferred
  • Understanding of 3rd party MAI-focused campaign management / bid management / competitive insight tools such as Skai,, Mobile Action, Iron source etc. a plus
  • Experience meeting with and delighting clients is essential
  • Ambition to manage and mentor junior members of a team; prior experience as a manager a plus
  • Enjoy working in a dynamic and collaborative environment

About Wavemaker:

We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients globally to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.

We have one single attitude – Positive Provocation.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our attitude of Positive Provocation is enabled by:

  • The deep Knowledge we have of our clients’ business
  • The confidence to Challenge what’s gone before
  • The Support to go further than we thought possible

About Audible:

At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As a leading creator and provider of premium audio storytelling, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.