Manager, Data & Analytics

Data, Analytics & Insight New York, New York Atlanta, Georgia Boston, Massachusetts Ann Arbor, Michigan Chicago, Illinois Birmingham, Alabama Dallas, Texas Durham, North Carolina Fort Lauderdale, Florida Raleigh, North Carolina


Description

 Manager, Data Science, GroupM Data & Analytics Services

 
ABOUT US

GroupM Services is a marketing science, technology and consulting group specializing in fact-based business strategies and assessment. We combine adtech and martech platform strategy with data science & data engineering expertise, helping clients make smarter data-driven decisions.

ABOUT THE ROLE

The Manager, Data Science will focus on building and automating campaign insights and data-driven optimizations for programmatic media campaigns. The manager works with data scientists to create custom algorithms and data insights/visualization that will support internal and external teams to drive performance. This role requires excellent technical skills and experience in data matching, analytical and machine learning applications, data mining, reporting, and dashboarding. Through the insights created the individual will contribute significantly to the strategy across various aspects of campaign planning, set-up, optimization, and insights.

YOUR IMPACT

  • Provide guidance on how to gather, store, and maintain log-level campaign data for various digital channels in compliance with current data privacy laws. Data sources include Ad Server, DSP, Ad Verification, Data cleanrooms, 1st party CRM data, 3rd party benchmarks and beyond
  • Develop & deploy machine learning optimization algorithms for programmatic optimizations
  • Design and perform Reach, Frequency and Overlap Analysis, Generate insights around conversion, customer journey across different marketing funnel stages
  • Provide audience profiling analysis, lookalike audience insight generation
  • Performa budget analysis and optimum spending recommendation
  • Identify measurement opportunities, research and/or advanced analytics that supports clients’ marketing objectives
  • Identify KPIs and benchmarks related with campaign success and goals
  • Visualize and communicate key trends and relationships and articulate actionable insights
  • Design, develop and distribute reports and dashboards and automate process
  • Develop and execute campaign test & learn plans ; Articulate and report on results
  • Supervise, train and mentor experienced and junior analysts
  • Manage project timelines and deliverable schedules and share concerns about deliverables, timelines, and issues with project managers and director

 YOUR QUALIFICATIONS

  • 3+ years of experience in an analytics or data science role
  • 2+ years of digital industry experience working within one or more performance channels (Search, Social, Programmatic and eCommerce) and relevant platforms ( Google Ads, Facebook Business Manager, Twitter Analytics, DV360, The Trade Desk, Amazon etc.)
  • Undergraduate degree in any science involving math and analytics (e.g. computer science, information systems, data science, operational research, applied math/statistics etc.). Graduate degree preferred.
  • Understanding of attribution modeling, marketing mix model, lift studies, econometric modeling
  • Strong attention to detail, support in quality checking analysis before delivery to client
  • Excellent communication skills, ability to distill key ideas for clients and client teams
  • Proven experience in at least one of the cloud computing platforms: GCP preferred, AWS and Azure relevant
  • Hands-on coding skill in Python (pandas, SciPy, scikit-learn, stats models), R, advanced SQL
  • Solid understanding of fundamentals of data analysis: exploratory data analysis, probabilistic modeling, data mining, how to generate actionable insight, how to scale up analytics solutions
  • In-depth knowledge on machine learning applications -Supervised ML (e.g. Classification - Decision Trees, k-means - SVM, Naïve Bayes) vs Unsupervised ML (e.g. Clustering, PCA, etc.),
  • Clear understanding of experimental design, A/B testing setup, execution and measurement, results reporting
  • Proven Experience in building interactive dashboards using Google Data Studio, Tableau, Python Dash
  • AdTech Platform Experience -Ad Servers, DSP, Verification providers
  • Familiarity with process management toolsets (Smartsheet, Trello, JIRA) and agile project management methodologies
  • Strong critical thinking and problem solving skills – a demonstrated ability to mine data for relevant and actionable insights
  • Knowledge of visual techniques for data analysis and presentation
  • Excellent written, oral communication, project management and presentation skills.

ABOUT GROUPM

At the heart of the world’s leading media agency network is a future-facing product company, building the tools to make media work for everyone. In partnership with the globe’s leading clients, agency teams, media companies and technology platforms, we’re using our privileged position to help our customers ascend to vantage points unique in our industry. 

Our teams bring together agile product management, cutting edge data science and enterprise scale engineering to build products that will shape the next decade of data driven marketing. We believe consumer privacy, client confidentiality, brand growth and user experience are essential to performance and the sustainability of the advertising ecosystem and have assembled a global team with diverse skills and experience to help shape that future. 

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

Work Location: A Hybrid Work Experience

At GroupM, we believe that work is a part of life, not the other way around. To support that belief, we have recently adopted a “collaboration-led” hybrid approach to work in order to provide employees with the flexibility to do the best work of their lives no matter where they are working. This means that for roles where it makes sense, you'll spend some of your time in our incredible workspaces (when it's safe to do so) and some of your time remote. Check out this updated list of where we can hire:

  • California – LA or SF
  • Colorado – Denver
  • Florida – Miami/Fort Lauderdale
  • Georgia – Atlanta
  • Illinois – Chicago
  • Massachusetts – Boston
  • Michigan – Detroit
  • New York – New York City tri-state area (NY, NJ, CT)
  • North Carolina – Raleigh/Durham
  • Texas – Austin or Dallas/Fort Worth
  • Utah – Salt Lake City