Director, Digital Investment

Buying, Trading & Investment New York, New York


Position at Wavemaker

About the Role:

As the Digital Investment Lead of Wavemaker’s largest client in the US, you will be responsible for designing and delivering investment strategies, with management, negotiation and oversight across all digital Joint Business Partnerships (JBPs) negotiated each year.


This is a job in the spotlight. The right candidate will have many levels of senior client contact and will work closely with the entire L’Equipe L’Oreal team to ensure investment strategies and partner relationships are competitively advantageous and aligned to L’Oréal’s business objectives. He/or she is also expected to represent Wavemaker’s Digital Investment approach, POVs.


This role reports to the Digital Practice Lead for L’Oréal. It’s not about managing people; it’s about managing the client’s largest digital investments, having a strong point of view and acting as a negotiator and facilitator.


Your Impact:


Managing L’Oreal’s corporate digital media approach and commitments:

  • Understand the strategic needs of the brands to help design go-to-market (GTM) strategy
  • Construct, vet, negotiate primary digital JBPs, including pricing, added value, terms and conditions, deadlines
  • Help shape the strategic elements of L’Oreal’s major digital media commitments; the role of these platforms, the costs and quantitative impact for each partner
  • Communicate key aspects of the JBPs to the brand investment teams to help them get the most out of these deals
  • Evaluate the value and performance of key partners. Recommend adding/dropping partners based on performance and changing needs.
  • Track spends and fulfillment of commitments for both the partner and LUSA brands.
  • Work with the Linear TV and Print teams, especially on cross-platform JBP deals and their implementation
  • Act as a resource to the individual digital investment brand teams so that LUSA brands get the most out of JBPs and other partnerships
  • Act as a resource for media partners so they understand the L’Oreal clients’ needs. It’s critical that we work closely with the partners and that they understand client objectives and the roles we’re casting them in.
  • Be prepared to create POVs, first looks, “top to top” memos for senior L’Oreal leadership with very quick turnarounds. POVs may be on a wide variety of subjects.
  • Provide and obtain information/intelligence from GroupM Trading leadership to be presented to planning team and clients when appropriate
  • Develop deep relationships with industry representatives to gain insight to all phases and points of contact of media partners
  • Highly visible, high touch with internal teams and management
  • Contribute to ad hoc requests and newly communicated business needs led by client requests
  • Become an extension of the L’Oreal CDMO team, developing deep relationships with key stakeholders in their corporate organization
  • Provide timely updates and LUSA implications to JBP partner’s published announcements


Your Qualifications:

  • 8+ years of digital media and/or investment management or related experience
  • Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, or communications
  • Ability to present to, and interact with, very senior client leadership
  • Ability to represent client and agency when dealing with major media companies
  • Detail oriented with exceptional organizational skills
  • Strategic thinker
  • Team player
  • Strong collaborator
  • Strong negotiating skills
  • Strong quantitative and analytical skills
  • Excellent verbal and written communication skills, ability field questions
  • Proficiency with 3rd party syndicated research resources such as comScore and Nielsen
  • Ability to multi-task, work successfully with teams, and work under pressure
  • Excellent time management skills
  • Ability to analyze, evaluate, and effectively communicate various media research data
  • Demonstrate professional, proper techniques and etiquette when dealing with individuals internally and externally through all means of communication at all times


About Wavemaker:

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by: 

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on, Twitter and LinkedIn 


GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.