Associate Director, Programmatic
Description
Role Summary & Impact
As an Associate Director, Programmatic, you will oversee the overall health and success of your respective account(s). You will be responsible for the ownership of your clients’ programmatic media strategy and oversee its implementation and day-to-day execution. You will be expected to be the team’s strongest programmatic trader and should be a source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation, optimization and inventory, and audience strategy. You will also oversee the day-to-day workload, training and career development of direct reports.
Key Responsibilities
As an Associate Director, Programmatic, you will oversee the overall health and success of your respective account(s). You will be responsible for the ownership of your clients’ programmatic media strategy and oversee its implementation and day-to-day execution. You will be expected to be the team’s strongest programmatic trader and should be a source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation, optimization and inventory, and audience strategy. You will also oversee the day-to-day workload, training and career development of direct reports.
Key Responsibilities
- Oversee the management of campaigns to ensure they consistently meet or exceed client KPIs and lending support to day-to-day trading as needed.
- Act as the team’s central point of trading expertise and escalation to address problems as they arise for the account.
- Own and improve the working relationships with members of the broader digital account teams including planning, investment, operations and analytics.
- Develop relationships with platform, inventory and data providers to maximize their value specific to account needs.
- Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
- Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
- Ongoing training and support of the career growth of direct reports.
- Develop POVs, Presentations or other shareable collateral that improves the overall level of programmatic education across programmatic and digital teams.
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 5+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
- Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning or client-side roles may also be considered for high qualified candidates.
- Familiarity with key programmatic and digital platforms.
- Understanding and familiarity of key industry concepts and trends.
- Advanced Excel User.
- Experience with other database, visualization tools or coding languages is a plus.
- Prior experience managing a team; demonstrating a proven track record in training and growing junior team members.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
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