Manager - Multicultural Planning

Comms & Strategic Planning New York, New York Ann Arbor, Michigan Chicago, Illinois


Description

Position at MediaCom

About the Team:

 

Integrated Planning, which encompasses both traditional and digital buying streams, is one of the most diverse fields at MediaCom, especially when compared to others in our increasingly fragmented industry, and focuses on strategic decision making fueled by understanding the full spectrum of media channels to deliver on wholistic client business needs.

 

At MediaCom, Integrated Planning teams work hand-in-hand with Consumer Insights, Strategy, Business Science and other specialty function teams to develop omnichannel media strategies that identify the right use of online and offline data to create consumer profiles, isolate geo-targets and identify the best channels for distributing specific messages.

 

Integrated Planning is staffed with a team of professionals who strive to not only deliver on structured client briefs but are also dedicated to learning and growing in the field by staying on top of industry trends, allowing us to bring forth new and exciting ideas to our clients and stakeholders. We recognize individual skillset and career aspirations when building teams and creating departmental development opportunities.  

 

To our clients, we are the face of the agency: trusted for our expertise and proactivity. To our internal stakeholders and buying teams, we are the face of the client: translating goals and strategies into actionable processes.

 

We are passionate and enjoy the energy, variety, and fast-paced environment a media agency has to offer. 

 

About the Role:

 

The Multicultural Media Manager is responsible for managing all day-to-day media planning/client service activities associated with an assigned account.  You will provide media planning recommendations across all channels and offers resourceful problem solving, both internally and externally, while developing and maintaining strong client relationships. Multicultural efforts are encompassing of Black, Hispanic and Asian segments within and outside of the endemic media landscape. You will oversee preparation of media plans and other deliverables and supervise media plan implementation to ensure multicultural audiences are woven into all aspects of plan development.

 

Your Impact:

 

  • Oversee plan negotiations and media team activities
  • Assist in setting the overall direction for program planning and negotiating strategies
  • Initiate creative and business-building ideas
  • Maintain status reports to ensure efficient workflow in order to meet deadlines and write reports of key meetings
  • Develop, execute, and present media plans from inception to completion
  • Manage client requests (i.e., plan changes, budget changes, market place information)
  • Serve as key contact for delivering multicultural plans to the client
  • Analyze research to develop media objectives, strategies and tactics that are based on in-depth knowledge of multicultural audience segments
  • Lead the budget and client billing process to ensure accuracy
  • Lead the DEI tracking process to ensure accuracy and client’s minority-owned investment goals are met
  • Responsible for utilizing knowledge of media relevant to the client’s business including TV, print, digital, search, spot TV, and radio across all multicultural segments
  • Interface with clients, internal departments, and web publishers on a daily basis to manage online media buys in coordination with Trading partner
  • Manage buy stewardship in conjunction with Trading partner, analyze campaigns, and recommend strategic and tactical changes to maximize campaign performance
  • Continually seek a consumer-centric view in all strategies, identify when a nuanced approach may be required for to connect with multicultural audience
  • Create a weekly written analysis of media performance
  • Build a comprehensive media knowledge base and synthesize information into ideas
  • Coordinate with internal partners to create a holistic view of the business
  • Magnify the buying power of every dollar spent
  • Other responsibilities as assigned

 

Your People Skills:

 

  • Ability to work in a team environment that promotes collaboration
  • Adept at communicating effectively across all levels
  • Capable of working successfully within a team as well as independently
  • Able to establish and maintain effective relationships interdepartmentally as well as those outside the team
  • Lead by example while motivating and coaching a team comprised of Planners and Assistants
  • Demonstrated ability to manage and motivate team members
  • Ability to upskill the team on the multicultural space
  • Foster a good working relationship across all client teams to facilitate flawless execution of plans

 

Your Knowledge & Abilities:

 

  • Solid understanding of multicultural segments, media consumption behaviors and landscape
  • Comprehensive media knowledge base and ability to synthesize information into ideas
  • Ownership of presenting plans both internally and externally
  • Exceptional written, verbal, and presentation skills
  • Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
  • Strong negotiating skills and excellent attention to detail
  • Use of appropriate 3rd party tools to research and develop plan recommendations
  • Strong relationship-building skills which include maintaining positive client relationships
  • Strong analytical abilities and quantitative skills, including math proficiency
  • Ability to effectively utilize media research and reporting resources
  • Technical proficiency, particularly with media systems and Excel, Word and PowerPoint
  • Complete knowledge of all digital Media, Search, SEO, SEM, Mobile, etc.
  • Demonstrated critical thinking and problem-solving abilities
  • Solid understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
  • Fluent in Spanish (spoken and/or written) a nice to have, but not a must have

 

Your Qualifications:

 

  • 4+ years related experience

 

About MediaCom:

 

Welcome innovators, initiative takers and instigators.  We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries. We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, Richemont and Sony to name but a few.

 

We help brands unlock growth through media. Our Systems Thinking approach combines data, technology and creativity to design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business. All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

 

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.  We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.  We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why we are open environments that celebrate difference.

 

Do you want to work with smart, creative, enthusiastic people? So do we. Welcome to MediaCom!

 

www.mediacomusa.com

https://www.facebook.com/MediaComUsa/

https://twitter.com/MediaComUS

https://www.linkedin.com/company/mediacom

 

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.