Manager, Business Intelligence & Data Visualization

Data, Analytics & Insight New York, New York


Description

Position at Wavemaker

Role Context:

 

We are looking for a Business Intelligence and Data Visualization Manager who will build develop and maintain the reporting infrastructure, the business intelligence, and the data visualization to deliver campaign reporting insights as well as competitive insights. In this role, he/she will be responsible to retrieve, compile, cleanse and transform data to create the intelligence layer leading to analysis and optimize media investments.

 

Core Responsibilities:

 

  • Collect data requirements from client teams including the Marketing Intelligence & Science team to understand the measurement framework, the most critical metrics to implement for database build and business logic for data stitching,
  • Manage data provisioning,
  • Define the taxonomy for the activation team to implement to ease data retrieval,
  • Manage the retrieving, compiling, and formatting of large volumes of data (ETL),
  • Manage data cleansing,
  • Assist in the set-up of the clients’ environment (Cloud infrastructure and data lakes …),
  • Assist in the build and development of custom databases on the reporting platform,
  • Assist in the strategy and development of the data visualization layer of the business intelligence platforms (Tableau) for insight generation for use in campaign monitoring and optimization,
  • Help the development of automated QA processes to ensure data accuracy and timeliness,
  • Communicate technical terms to non-technical people and help them understand why change might be required to achieve a specific goal or to complete a project.

 

Required Skills / Experience:

 

  • Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics or related field with 3 – 5 years of work experience in data management, data visualization and data analytics preferably in a marketing and/or media agency.
  • Experience in database structure work and in building dashboards with Tableau and/or Power BI, Google Data Studio, Datorama, Domo is required; knowledge of visual techniques for data analysis and presentation is a plus,
  • Experience with Alteryx for business logic design required as well as ability to operate in Cloud environment (Azure. GCP, AWS, IBM data cloud pack),
  • Experience working with SQL or Python,
  • Experience with digital data from ad serving platforms (e.g. Google Campaign Manager, Other adservers), campaign planning tools (e.g. Prisma, Lumina, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin, …) and others is strongly preferred,
  • Strong speaking and written professional communication skills,
  • Strong analytical, critical thinking, and problem-solving skills,
  • The ability to thrive in a fast-paced and deadline-driven environment,
  • Strategic Thinker & Doer,
  • Curious and excited to learn,
  • High sense of accountability and ownership,
  • Collaborative with a partnership mindset.

 

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn 

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.