Director, Media Planning
Description
Role Summary & Impact
As a Director of Planning, you will oversee multiple planning groups and provide strategic leadership to understand all aspects of your client’s business and will be deeply involved in the future offerings of our services. You will be responsible for acting as the day-to-day liaison between the client and media community providing leadership, strategic direction, and input for media plans. You will work closely with the Managing Director to drive an agenda of best practices sharing, innovation, and strategic thinking, via a clearly defined operating model, framework of thinking, and toolkit.
Key Responsibilities
As a Director of Planning, you will oversee multiple planning groups and provide strategic leadership to understand all aspects of your client’s business and will be deeply involved in the future offerings of our services. You will be responsible for acting as the day-to-day liaison between the client and media community providing leadership, strategic direction, and input for media plans. You will work closely with the Managing Director to drive an agenda of best practices sharing, innovation, and strategic thinking, via a clearly defined operating model, framework of thinking, and toolkit.
Key Responsibilities
- Lead all media planning and buying aspects as assigned accounts.
- Monitor client programs and day-to-day business activity.
- Direct, develop and oversee planning objectives and strategies that deliver against business results and ensure client satisfaction.
- Lead and direct all core partners as part of the entire solution, including TV, social search, mobile, print, OOH, and other emerging platforms.
- Oversee the flow of client media-related issues while creating solutions and resolving problems.
- Provide insight-driven recommendations and POVs.
- Build and maintain effective working relationships internally and with clients, media vendors, and GroupM teams.
- Sell the agency’s services and capabilities in new business pitches to prospective clients.
- Oversee budget allocation process for media and fees across all media platforms.
- Inspire and support the team through strong leadership, collaboration, and mentorship. Lead team in completing monthly staffing and revenue projections.
- Partner with the Managing Director to implement new technologies and practices that will evolve the business including addressable and audience first approaches
Requirements
- Bachelor’s degree in Advertising, Marketing, Business Administration, or Communication; OR equivalent professional work experience.
- 8+ years of directly related media experience.
- Complete knowledge of all aspects of media.
- Solid understanding of interactive research tools.
- Understanding of the principles of marketing and advertising, as well as media concepts and terms, creative and budget requirements.
- Ability to translate data into well-articulated ideas.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
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