Performance Director, Mobile App Install

Programmatic, Biddable, Paid Media & SEO New York, New York


Position at GroupM Nexus


This influential role includes developing and managing effective mobile-focused performance media strategies for a major brand in the mobile app space. The Director will help ensure MAI-focused media is delivered in a professional, comprehensive form with insights and recommended actions based on client business objectives. You will play a leading role in streamlining operations, enhancing communication, improving performance, and building client relationships. This is an opportunity to build and lead a team from the ground up and drive meaningful results for a key client.  


  • You will be the chief architect of the delivery strategy, testing strategy, forecast, and plan for key accounts within your category, ensuring all deliverables are met on time and of the highest quality.  
  • Provide subject matter expertise and thought leadership to clients and internal team around mobile-related subjects. 
  • Build and implement A/B testing strategies around creative, bids, audiences, etc. 
  • Develop strong relationships with the mobile community, vendors, and Digital Leads. 
  • Analyze performance data and site analytics to develop insights for use in quarterly and annual business reviews. 
  • Actively manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification 
  • Understand the client’s product, marketing objectives and digital goals for their app(s) and how these can be met through MAI-focused media channels. 
  • Interface and present to senior clients on regular basis, demonstrating full understanding of client’s businesses as basis for all future work 
  • Lead team to achieve targeted performance KPIs and recommend optimizations to achieve these goals 
  • Develop initial staff estimates, submit estimates for approval, and review estimated hours vs. actual hours to ensure accounts are being serviced at the correct level 
  • Provide support and recognition for your team and effectively foster teamwork that drives motivation and retention 
  • Participate in the training, individual development, on-boarding and mentoring of team 
  • Create POVs, best practices, and assist in developing process documents 
  • Maintain and encourage an open environment for our media partners to approach teams first with opportunities and innovations 
  • Keep senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business 


  • Bachelor's degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience  
  • A minimum of 5-6 years of experience leading enterprise-level, performance MAI programs with demonstrated success implementing strategies to drive incremental revenue growth 
  • Prior experience building and leading a high-performance MAI team; demonstrating the ability to nurture junior members and serve as a mentor 
  • A detailed knowledge of media activation best practices for mobile specific channels such as Apple Search Ads and Google App Campaigns. 
  • Knowledge of the mobile measurement landscape such as SKAdNetwork and understanding of key differences between Android and iOS tracking capabilities and limitations. 
  • Experience working with one of the major MMPs (Kochava, AppsFlyer, Branch, Adjust, etc.) and Firebase / Google Analytics. 
  • Understanding of 3rd party MAI campaign management / bid management / competitive insight tools such as Skai,, MobileAction, SEMrush, Ironsource etc.  
  • Experience with cross-market and multi-million dollar budget programs preferred 
  • Excellent client communication and relationship management skills 
  • Ability to think strategically and drive solid results to grow the business 
  • Strong data analytics skills, knowledge of incrementality measurement fundamentals 
  • Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork 
  • Background leading MAI for entertainment or streaming businesses a plus 
  • Exhibit passion through appropriate participation in team, agency, and industry initiatives 
  • Enjoy working in a dynamic and collaborative environment 

About Wavemaker:

We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients globally to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.

We have one single attitude – Positive Provocation.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our attitude of Positive Provocation is enabled by:

  • The deep Knowledge we have of our clients’ business
  • The confidence to Challenge what’s gone before
  • The Support to go further than we thought possible

About Audible:

At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As a leading creator and provider of premium audio storytelling, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word.

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.

The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.