Senior Investment Associate
Description
Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
Role Summary & Impact
Our Investment teams bring holistic media plans to life. They work in conjunction with our planning teams and are responsible for the negotiating and purchasing of media – across both linear and digital platforms including premium video, mobile and OTT. As the Senior Associate, Client Investment, you will implement media negotiations and buying/activation for one or more assigned accounts. You will provide strategic market insights, trends and pricing benchmarks, oversight, and manage spending across major vendors while monitoring client budgets and adherence to KPIs. You will also work closely with Planning teams to ensure that final buys deliver on the approved plan objective and strategy.
Key Responsibilities
Role Summary & Impact
Our Investment teams bring holistic media plans to life. They work in conjunction with our planning teams and are responsible for the negotiating and purchasing of media – across both linear and digital platforms including premium video, mobile and OTT. As the Senior Associate, Client Investment, you will implement media negotiations and buying/activation for one or more assigned accounts. You will provide strategic market insights, trends and pricing benchmarks, oversight, and manage spending across major vendors while monitoring client budgets and adherence to KPIs. You will also work closely with Planning teams to ensure that final buys deliver on the approved plan objective and strategy.
Key Responsibilities
- Integrate with the Strategic Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.
- Participate in the RFP process and vendor selection.
- Implement negotiations/rate tracking/planning. costs/benchmarking/ budget management/management of commercial inventory allocation and make-goods for assigned account(s).
- Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy).
- Assist junior staff with entering the partner buys into Buy platforms, sending out IO/Contracts and preparing campaign for launches (trafficking, setting up ad serving, etc.).
- Ensure all buys are entered correctly into systems (naming conventions, budgets, placements, compliance, updates, etc.), and ensure that campaign launches and delivery/pacing are occurring.
- Keep current on partner and marketplace innovations, ad models, and technologies.
- Proactively follow up on client team requests with a key awareness of client deadlines.
- Ensure the documentation of all negotiations, make-goods and credits and analyze by performance, i.e. post buys, and positioning reports.
- Manage monthly billing
Requirements
- Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
- Build and maintain strong relationships with media, technology, analytics and GroupM teams as well as media and technology publishers.
- Foster camaraderie within the Investment team and with all key stakeholders they support.
- Educate media teams on the investment process.
- Provide guidance to team members and nurture/promote team environment.
- 1+ years of prior digital or video investment experience desired.
- Be capable of working successfully within a team as well as independently.
- Strong understanding of interactive research tools
- Strong quantitative and analytical/results-oriented skills.
- Advanced proficiency in Excel with intermediate PowerPoint and Word skills.
- Strong understanding of interactive research and buying tools.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
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