Account Director - Media Planning, Coca-Cola

Media Planning, Implementation & Activation Toronto, Ontario


Position at EssenceMediacom


Job Title: Account Director

 At MediaCom, we believe in People First, Better Results. We help people, brands and businesses unlock their growth potential. Our success is underpinned by our belief that if we invest in our people, we’ll deliver better results not only for our teams but for our clients.

We’re a global company, so you’ll be working with teams and time zones from around the world. And we’ve won every international award and then some.

There’s never been a more exciting time to be in marketing communications, with infinite choices and endless ways to communicate.

 So, what are you waiting for?



 The Account Director, Planning Lead Coca Cola will be responsible for all aspects of a client’s business day-to-day, act as primary point of senior client contact, and team lead. The focus will be on strategic planning, delivering smarter media solutions, the integration of all specialized services offered by MediaCom and rigorous financial management leading to business profitability. We are looking for someone who will demonstrate strong leadership, communication, the ability to foster teamwork and management skills coupled with control of many delegated tasks. You will report into Business Lead, Canada and will work closely with North America category leads. The team is part of NA business unit. The category experience is preferred.



Client Service:

  • Manage and own client relationships (Director level and below, which may include Senior Manager, Brand Managers, Directors) on portfolio of accounts or a large account ($1MM in revenues or greater)
  • Primary client contact
  • Client retention and satisfaction
  • Build and nurture relationships with client partner agencies, ensuring collaboration, strong partnership and a united vision to achieve client business objectives
  • Responsible for client performance reviews including Vantage scores, with a goal of achieving all clients in green or secure
  • Manage client briefings




  • Successfully lead account team planning teams of approximately 6-8 resources
  • Overseeing digital activation team on the account
  • Driving integrated connected planning insight between brand account planning and connected commerce teams
  • Establish culture of excellence and quality output
  • Foster relationship with NA planning and analytics team
  • Lead by example and foster an environment of collaboration and team work
  • Embrace MediaCom culture, mission and vision – embody it and action it

 Team/Staff Management:

  • Management of all team members
  • Led by the HR department, active in staff recruitment, both interviewing and selection process 
  • Staff career development/succession planning through strong mentoring and coaching
  • Performance management (i.e. My360, employee relations)
  • Staff retention

Management of Financials:

  • Assist VP with the development of business plans, Vantage action plans and contracts)
  • Input numbers in forecast system
  • Monitor financial health of account(s)
  • Responsible for ensuring monthly invoicing /billing for client is up to date

 Strategy and Innovation:

  • Work closely with VP, to understand client’s business and competitive landscape, develop business direction/strategy for each client
  • Collaborate with Strategy (Strategy Directors) and Investment teams in order to set strategic framework
  • Able to understand consumer insights and apply results to planning process

 Offline and Online Media Planning:

  • Solid understanding of online and offline integrated planning
  • Skilled interpretation of client briefs and writing strategic plans, establish strategies to meet objectives
  • Well-versed in systems planning
  • Extensive understanding of different media channels
  • Lead client’s plan presentations. 
  • Extensive knowledge of all syndicated and proprietary tools
  • Approve media plans


Business Development:

  • Identify opportunities within portfolio of accounts in order to deliver commercial targets
  • Responsible for application and a comprehensive knowledge of suite of specialty services
  • Link between client, strategy, and investment teams from a strategic standpoint



  • Strong presentation skills with confidence in front of large groups
  • Ability to work in a team environment that promotes collaboration
  • Adept at communicating effectively across all levels
  • Demonstrated critical thinking and problem solving abilities
  • Strong analytical abilities and quantitative skills, including math proficiency
  • Technical proficiency with MS Excel, Word and PowerPoint
  • Bachelor’s or Master’s degree in Advertising, Marketing, Business Administration, Communications; or equivalent professional work experience
  • 10+ years related experience
  • Prior experience managing a team
  • An up-to-date knowledge of key consumer insight tools, including DMPs and digital resources
  • Understand and capable of utilizing key media planning tools (e.g. CommsPoint, Reach Optimizer


Welcome innovators, initiative takers and instigators.   

We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries. 

We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few. 

 We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business. 

 All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently. 

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy. 

We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients. 

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference. 

Do you want to work with smart, creative, enthusiastic people? So do we. 

Welcome to MediaCom 


GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.