Senior Associate, Planning
Description
WPP Unite
There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.
The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.
GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.
WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.
Role Summary & Impact
As a Senior Associate, Planning, you will play a key role in developing media strategy and media plans, and make insightful recommendations consistent with the approved strategy. You will manage daily tasks for stewarding approved plans and train Associates in media fundamentals, policies/procedures, and computer systems.
Key Responsibilities
As a Senior Associate, Planning, you will play a key role in developing media strategy and media plans, and make insightful recommendations consistent with the approved strategy. You will manage daily tasks for stewarding approved plans and train Associates in media fundamentals, policies/procedures, and computer systems.
Key Responsibilities
- Partner with the Manager in the development of communication plan options and recommendations.
- Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations.
- Deliver POVs/position papers on key client issues and/or client opportunities.
- Ensure proper execution of communication plans: (Maintaining accurate budget control and flow of media activity, and proactively, consistently updating Manager and (if appropriate) client contact(s); Monitoring buys/schedules).
- Prepare media authorizations per approved plans/project requests.
- Train and developing Associate(s), as well as reviewing their work for accuracy.
- Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners.
- Provide timely and accurate delivery of all work.
Requirements
- Bachelor’s Degree in Marketing/Media/Communications; OR equivalent professional work experience.
- At least 1+ year of related media planning/communications planning experience.
- Strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency).
- Proficiency with systems/tools.
- Strong quantitative skills, including analytical abilities and math proficiency.
- Ability to work within a team, handle multiple assignments and meet tight deadlines.
- Strongly business-minded, and extremely detail-oriented, with clear and proven organizational skills.
- Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint.
The base salary for this position at the time of this posting may range from $45,000 to $100,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/careers/wellbeing/benefits-at-wpp-in-the-us for more details.