Creative Director
Description
BUSINESS OVERVIEW
- Lead the creation of shopper marketing programs from concept development to design and execution
- Serve as a leader, creative mind, and project manager in one
- Connect the dots between creative and strategy to tell the client’s story
- Drive creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutions
- Ensure the team delivers creative excellence through structured guidance, mentorship, and inspiration; take lead role in infusing team with digital and shopper knowledge through ongoing training
- Proactively drive the process to generate and brief in creative, actionable, and unique projects rooted in a clear idea and insight, demonstrating in-depth knowledge of client’s business and the audience
- Develop creative briefs for ideation sessions and lead creative brainstorm sessions for client opportunities
- Create strategically sound designs and concepts against the required brief and revert
- Work collaboratively with the strategy and client service teams to identify key insights to help drive creative programming and ensure all concepts are on brief
- Be the face representing Barrows creative to clients and agency partners, relying on deep understanding of brands and the trade
- Confidently articulate and defend our work; ideate and solve problems with clients
- Craft and deliver highly-strategic creative presentations
- Work with the client service team to identify growth opportunities with current and prospective clients
- Craft the design associated with the client’s brand/project
- Provide a strong design point of view regarding messaging hierarchy, typography, layout, and color
- Develop and implement processes and structures to achieve creative vision
- Generate exploratory mood boards by gathering literature and internet references
- 10+ years of agency and/or strategic creative experience in brand, trade or shopper marketing or category management
- CPG/Shopper experience a must
- Strong portfolio showcasing successful shopper marketing /CPG campaigns, demonstrating a range of creative concepts and execution
- Team leadership experience
- Excellent verbal and written communication skills, with the ability to present ideas and creative concepts clearly and persuasively
- Elevated understanding of the retail trade environment, including omnichannel and physical/digital retail integrations
- Creative strategy and copywriting experience strongly preferred
- Ability to lead and drive client solutions through ambiguity, and adapt to changing priorities
- Ability to work in the office 3 days a week
SALARY & BENEFITS
- Unlimited PTO
- Medical, Dental, Vision (with an option for free medical care!)
- 401K with a % match
- Various maternity/paternity leave options
- Fully funded disability and life insurance options
- Headspace subscription
- Wellness Stipend
- and more....
GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.