Manager, Programmatic Media Buying

Programmatic, Biddable, Paid Media & SEO New York, New York


Position at GroupM North America

Programmatic Manager

Job Description


GroupM Summary
GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/Six, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology, and an array of specialty services including addressable TV, content, and sports.


As Programmatic has evolved, it has moved from being considered one of those specialty services towards a fundamental aspect of our digital activation strategy. While our programmatic teams are a part of a broader programmatic community dedicated to shaping best practices, our individual trading teams work directly with their agency counterparts to create and execute campaigns that support our clients overall marketing objectives.

Job Description
The manager position will be responsible for creating and executing programmatic media plans using industry leading media technology platforms. Within this role you’ll begin to take ownership of your clients’ programmatic media strategy and oversee its implementation and day to day execution. Programmatic managers are typically responsible for overseeing the training and day to day workload of 1-4 junior team members.



  • Translating client campaign objectives into programmatic activation strategies; including defining and building target audiences and sourcing relevant inventory opportunities
  • Managing campaigns, including ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
  • Overseeing the execution of operational tasks including budget management, billing and campaign creative trafficking
  • Developing strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics
  • Collaborating with agency teams and publishers to source, evaluate and implement deals that provide our clients with high quality inventory opportunities
  • Creating and enforcing workflow processes to ensure deliverables are completed accurately and on time
  • Training, supporting and managing the day to day responsibilities and QAing work of more junior team members
  • Conducting regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns
  • Keeping key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings
  • Contributing to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic team



  • Bachelor’s degree, preferably with a concentration in advertising, marketing, economics, finance, computer science, mathematics or engineering
  • 3+ Years of relevant career experience, with 1+ years’ experience trading programmatic campaigns at an agency, DSP or Ad Network strongly preferred.
  • Some degree of past management or supervisory experience is also strongly preferred
  • Familiarity with key programmatic and digital platforms
  • Understanding and familiarity of key industry concepts and trends
  • Advanced Excel User (Pivot Tables, Joining Data Sets, Complex Formulas, etc.)
  • Experience with other database, visualization tools or coding languages is a plus
  • Excellent verbal and written skills
  • Exceptional organizational skills and detail-oriented mindset
  • Strong presentation skills and comfort presenting to senior stakeholders
  • Strong analytical abilities and quantitative skills
  • Ability to prioritize tasks effectively
  • Natural curiosity and desire to continuously learn




GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.

We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

If you need assistance or an accommodation due to a disability, you may email us at, call us at +1 212-297-7000, or send us a note at GroupM Talent Acquisition Team, Attention: Michael Wright, 498 Seventh Avenue, New York, NY 10018.