Associate Director, Data Analytics & Business Intelligence
Description
Role Summary & Impact
As an Associate Director you will partner closely with our Media Planning and Digital Investment teams to develop cross-media measurement, learning, and forecasting strategies. In this role, you will use your knowledge of Media Analytics, Data Visualization, and Relationship Management to develop recommendations and present actionable insights to our client. The ideal candidate will be passionate about growing talent and continuously expanding their own skillset and nurturing that of their team!
Key Responsibilities
As an Associate Director you will partner closely with our Media Planning and Digital Investment teams to develop cross-media measurement, learning, and forecasting strategies. In this role, you will use your knowledge of Media Analytics, Data Visualization, and Relationship Management to develop recommendations and present actionable insights to our client. The ideal candidate will be passionate about growing talent and continuously expanding their own skillset and nurturing that of their team!
Key Responsibilities
- Initiates and leads the team in developing long-term Measurement Roadmaps, bespoke to the client.
- Supervises creation and execution of campaign-specific measurement framework.
- Leverages strong knowledge of syndicated and proprietary research tools and systems to design and manage research projects; Generates and delivers strong insights based on results.
- Leads advanced analytics requests involving log file data or other large datasets.
- Manages and grows internal and external client relationships to help guide Analytics engagements, ensuring ideas and final deliverables ladder back to client strategies.
- Partners with Media Planning and Digital Investment teams to evaluate vendors, technologies and new advertising opportunities; analyzes the measurement capabilities within each.
- Retains and nurtures talent by providing regular feedback and coaching to team members; realizes when the team needs improvements and acts accordingly
- Write POVs on industry topics.
- Train staff on syndicated and proprietary research tools and systems, manage day to day questions.
- Mastery of syndicated research tools and systems (e.g. Nielsen, Comscore, MRI, Simmons, EZtab, etc.).
Requirements
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field; OR equivalent professional work experience.
- Ample relevant working experience plus a track record of leading a team of Analysts and Managers.
- Familiarity with Marketing Mix Modeling (MMM).
- Ability to manage internal and external client relationships; ensuring deliverables are produced on time and within budget.
- Experience with a variety of the following tools and platforms preferred:
- Data Visualization - Tableau
- Web Analytics - Google Analytics, Adobe Analytics
- AdServers - DoubleClick, Sizmek
- Syndicated Measurement: comScore, Nielsen
- Ad Effectiveness Research: comScore, Millward Brown Digital
- Familiarity with SQL, R, Python a PLUS
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
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