Manager, Media Planning
Description
Role Summary & Impact
As a Manager of Planning, you will direct the day-to-day account activities of the group and play a key role in translating marketing and advertising objectives into overall media strategies. You will also direct the development of media plans consistent with the approved strategy. You will be responsible for developing the skills and knowledge of assigned Associate(s) and/or Senior Associate(s).
Key Responsibilities
As a Manager of Planning, you will direct the day-to-day account activities of the group and play a key role in translating marketing and advertising objectives into overall media strategies. You will also direct the development of media plans consistent with the approved strategy. You will be responsible for developing the skills and knowledge of assigned Associate(s) and/or Senior Associate(s).
Key Responsibilities
- Partner with the Director on all aspects of communication plan development and recommendations.
- Demonstrate a full understanding of the Client’s businesses as a basis for all future work.
- Determine and supervise the best possible implementation of all approved communication plans and projects.
- Direct marketing and media analyses to support recommendations.
- Act as primary planning/buying integration contact for outside agency partners.
- Supervise, guide and counsel Senior Associate(s) and/or Associate(s) on all day-to-day activities.
- Train planning staff in media and marketing disciplines as well as the specifics of the Client’s business and industry.
- Accurately, objectively, and constructively evaluate the performance of Senior Associate(s) and/or Associate(s) via the talent development process.
- Provide insightful updates to media and agency partners on the status of all account projects.
- Assume ultimate media financial accountability with Client Accounting and agency partners.
- Act with high integrity when managing solid relationships across agency and media partners to ensure brand understanding, more effectively sell ideas, and contribute to positive agency evaluations,
Requirements
- A Bachelor’s Degree in advertising, marketing, business administration or communication; OR equivalent professional work experience.
- 3-4 years experience working within strategy/planning, preferably within a media agency setting.
- Previous experience working across all media channels (digital and traditional).
- Previous experience working with tools including MediaOcean, Prisma is preferred.
- Previous experience working in a data-driven environment is a plus.
- Able to work autonomously in a fast-paced, deadline-oriented environment.
- Adaptable to take direction and multi-task.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
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