Senior Associate, Digital Investment

Buying, Trading & Investment New York, New York


Position at GroupM North America


The Digital Investment Group (DIG) works in conjunction with our planning teams and is responsible for the negotiating and purchasing of digital media – including content integrations, premium video, mobile and OTT. DIG’s value is driven by its ability to negotiate and deliver business insights and results within fixed rate inventory. Additionally, DIG is an integral part of maximizing our client’s ad accountability and protocols as it relates to viewability, fraud, brand safety, and ad experience. The DIG collaborates closely with each of our agency’s digital RTB divisions across search, social and programmatic.


The Digital Investment Senior Associate handles both the digital planning & digital spend and negotiations across GroupM’s clients. You will be responsible for assisting in planning, negotiating, managing and executing digital media buys associated with one or more assigned accounts. You will also provide strategic market insights, trends and pricing benchmarks, oversight, and management of spending across major vendors while monitoring client budgets and adherence to KPIs. 



  • Work with the Integrate Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals
  • Participate in vendor RFP selection
  • Help manage RFP process (all digital channels, where applicable)
  • Help centrally manage negotiations/rate tracking/planning costs/benchmarking/ budget management of assigned account(s)
  • Demonstrate better pricing, efficiencies, and impact by consolidating buys across sites and GroupM
  • Benchmark buys in Negotiation Investment Template
  • Help with Negotiations (ensure substitutability)
  • Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy)
  • Develop Site Scoring Model (ranking for buy development)
  • Gain approval for all sites on tactical buys internally
  • Develop tactical buy with Investment Supervisor 
  • Work with Buy Enablement team to ensure all buys are entered into Prisma (naming conventions, budgets, placements, compliance, updates, etc.), campaign launches,and delivery/pacing is occurring    
  • Partner with Buy Enablement for monthly billing
  • Build relationships and meet with vendors on an ongoing basis to provide updates and/or recommendations
  • Create Vendor POVs
  • Keep current on digital innovations, ad models, and technologies
  • Proactive in following up on client team requests with a key awareness of client deadlines
  • Follow key investment tenets around KPIs
  • Actively participate in department projects/committees


  • Build and maintain strong relationships with media, technology, analytics and GroupM teams as well as media and technology publishers 
  • Foster camaraderie within the Investment team and with all key stakeholders they support
  • Educate media teams on the digital investment process
  • Provide guidance to team members and nurture/promote team environment
  • Train employees on tools and best practices
  • Ability to work in a team environment that promotes collaboration
  • Adept at communicating effectively across all levels
  • Can work successfully within a team as well as independently



  • Thorough understanding of the media landscape and fast-moving digital trends
  • Strong quantitative and analytical/results-oriented skills
  • Solid negotiation skills and tactics
  • Excellent verbal and written communication skills
  • Ability to multi-task, work successfully with teams, and work under pressure
  • Excellent time-management and follow-through skills
  • Advanced proficiency in Excel with intermediate PowerPoint and Word skills
  • Strong understanding of interactive research tools 



  • Bachelor’s degree preferred
  • 2+ years of prior digital planning experience desired

GroupM is a WPP company. WPP is the world leader in marketing communications services. Within WPP, GroupM is the consolidated media investment management operation and parent company to world-famous media agencies, such as Mediacom, Mindshare, Wavemaker and Essence. The company has offices in New York City, Boston, Chicago, Los Angeles, San Francisco, Irvine, Atlanta, Seattle and in many other major markets around the globe.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.