Senior Investment Associate
Description
Role Summary & Impact
Our Commerce Investment teams are critical in bringing our media plans to life. They work in conjunction with our planning teams and are responsible for the negotiating, purchasing, and implementation of digital media across major sites and publishers. This also may include content integrations, premium video, mobile and OTT. As the Senior Associate, Commerce Investment, you will implement digital media negotiations and buying/activation for one or more assigned accounts. You will also provide strategic market insights, trends and pricing benchmarks, oversight, and management of spending across major partners or vendors while monitoring client budgets and adherence to KPIs.
Key Responsibilities
Our Commerce Investment teams are critical in bringing our media plans to life. They work in conjunction with our planning teams and are responsible for the negotiating, purchasing, and implementation of digital media across major sites and publishers. This also may include content integrations, premium video, mobile and OTT. As the Senior Associate, Commerce Investment, you will implement digital media negotiations and buying/activation for one or more assigned accounts. You will also provide strategic market insights, trends and pricing benchmarks, oversight, and management of spending across major partners or vendors while monitoring client budgets and adherence to KPIs.
Key Responsibilities
- Collaborate with the Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.
- Participate in vendor selection and RFP process (all digital channels, where applicable) and maintain positive vendor relationships and communications.
- Help centrally manage negotiations/rate tracking/planning costs/benchmarking/ budget management of the assigned account(s).
- Demonstrate better pricing, efficiencies, and impact by consolidating buys across sites.
- Benchmark buys in Negotiation Investment Template.
- Develop Site Scoring Model (ranking for buy development).
- Work with Buy Enablement team to ensure all buys are entered into Prisma (naming conventions, budgets, placements, compliance, updates, etc.), cam.
- Proactively follow up on client team requests with a key awareness of client deadlines.
- Manage monthly billing.
Requirements
- Bachelor’s degree in Advertising, Marketing, Business Administration, or Communications; OR equivalent professional work experience.
- 1+ year of prior digital planning and/or investment experience desired (preferably in ecommerce).
- Thorough understanding of the media landscape and fast-moving digital trends.
- Demonstrated ability working successfully within a collaborative team environment as well as individually.
- Strong quantitative and analytical/results-oriented skills.
- Excellent verbal and written communication skills, ability to multi-task, work. successfully with teams, and work under pressure.
- Advanced proficiency in MS Suite, especially Excel and Powerpoint.
- Understanding of interactive research and/or buying tools.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
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