Manager, Paid Social

Programmatic, Biddable, Paid Media & SEO New York, New York


Description

Position at [m]Platform

Summary:

Are you versatile enough to take on this 3-pronged role? You'll will be responsible for the operational management of a client's paid social marketing initiatives, managing the less expert members of the team, and focusing increasingly on strategy development for the dedicated account(s).

 

Responsibilities:

  • Paid Social campaign strategy implementation.
  • Understand the client’s product and their marketing objectives and goals.
  • Review and analyze competitor sites.
  • Develop forecasts and plans, using input from your Director and Account Director.
  • Define a campaign strategy and deliverable plans that meet or exceed client expectations.
  • Work closely with other internal departments to develop fully integrated social campaigns.
  • Attend client and agency meetings to present deliverables, campaign strategies, and tactics.
  • Monitor, track and evaluate campaign performance analytics, based on critical client metrics.
  • Deliver monthly client reports, verify data accuracy, provide analysis and keep clients updated on account status.
  • Support the Director in data acquisition or campaign insights for quarterly or annual business reviews.
  • Present practical ideas for future marketing expansion or optimization.
  • You'll stay current on industry trends and standard methodologies, focusing on how innovations and changes can help improve offerings to accounts.
  • Can you help us build a better practice? Think creatively and develop tools and creative tactics to improve efficiencies.
  • Actively contribute to corporate initiatives, automation projects, process changes and roll-outs as well as new business efforts.
  • Create, or assist in creating, POVs, standard methodologies, and key process documentation.

 

Qualifications:

  • We need you to bring a minimum of 3 years of paid social campaign management experience to qualify for a role at this level.
  • You'll be a true cross channel social marketer, with hands-on experience planning/buying across multiple platforms such as Facebook, Twitter, YouTube, and LinkedIn.
  • You'll have a solid record in growing account scale and success, and delivering great customer experiences through your working relationships on the client side.
  • Prior experience in an agency environment highly desired, but we've been known to hire talent from publishers, clients and ad-tech backgrounds too.
  • Desire to manage and mentor junior members of a team; prior experience as a manager a plus
  • Demonstrate the ability to use paid media strategy to complement earned media campaigns and meet business objectives
  • Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail
  • Enjoy working in a fast-paced and collaborative environment

Company Overview
m]Platform is GroupM’s suite of proprietary technology and data that enables truly individualized media planning and activation. Backed by the resources and client roster of the world’s largest media agency group, [m]Platform has the product, organization and scale to transform the way the largest advertisers approach media: from the traditional broadcast model that still dominates our world to an addressable, audience-first model that elevates the power and role of media in marketing.

We are an equal opportunity employer. It is the policy of GroupM and its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws.