Global Director, Data Communications Planning

Comms & Strategic Planning New York, New York


Position at Mindshare

Mindshare has worked with Nike since 2001, with small, dedicated hubs around the world. This creates a team and culture that is unlike that of traditional big agencies.

Team Nike is a place to explore potential, push boundaries and play at the edges of what can be. We look for people who can dream and create. challenge and think big. And ultimately see ideas through to fruition.

The brand seeks people who want to change the world. We have embedded the same ambition in our team, meaning together we bring skills and passion to a challenging and constantly evolving game.

We collaborate extremely closely with our agency partners, media or creative.

We’re all bound by a few things that remain important: strategic vision, an understanding of the fundamentals, an eye for innovation, curiosity and creativity.

Our mission is to Inspire and Lead, setting the standard for the entire agency.

Our New York team is a new addition to the global account and part of Mindshare WW. It will collaborate closely with our Global hub in Portland, OR. We lead strategy, innovation, thought leadership and global partnerships. We connect to regional hubs in Amsterdam, Shanghai and Tokyo.  With local teams in 36 countries around the world, we form one, connected team.

This is a leadership role in the communications planning team. You will be a new world strategist, responsible for turning the data and signals into meaningful and differentiating strategies for categories, specifically serving global briefs.

You will be creating the future strategic direction for Nike communications and drive innovative thinking in ground-breaking global campaigns.

You will need to fresh thinker, a whole-brainer, a collaborator and tenacious in your desire to do great work.

Specifically, this role is to lead the work across key global campaigns at sporting tent poles. The person will work closely with the Category Director.

The core of the role will be:


        Collaborate with the Insights & Analytics team to define and refine Customer and Prospect Data Strategy

        Partner evaluation, selection, integration, etc.

        Conduct research and studies to fill in any data and analysis gaps with a focus on human motivation and conscious/sub conscious decision making

        Integrate disparate data sources and analyses to distill human truths to inform media, messaging, and content strategies

        Lead Brand Statement Strategy

        Collaborate on Category Defining Campaign Strategy

        Lead Campaign Strategy Updates/Presentations


          Collaborate on Media Landscapes

          Collaborate on Nike Planning Projects

          Collaborate on Ad hoc Planning Projects 

          Lead Mindshare Team Nike Planning Product across the network


         Work closely with media and creative teams to ensure the  integration of insights and human truths into briefs, and execution

         Weave data points into consumer journeys to increase brand relevance and impact


The role will be based in New York and require travel to our geo hubs in Portland, Amsterdam, Shanghai, Singapore and Tokyo when needed.

Ultimately, we need someone who is a world-class media planner, ideally with a record of success. Typically, they will have 8+ years of experience across multiple media markets, cultures and environments.

The right person will be comfortable working with data, insights and tech platforms. You will get how digital media fits into a broader communications framework and inherently understands our consumer because they have the same mindset.

But rules are there to be broken and the right person will be smart, driven and excited by the challenge of working with the world’s #1 sports brand. If you think that might be you, we want to hear from you.

We work with a fast-moving client, so you need to be comfortable with that.  We work in a sports environment; its unpredictable and dramatic, and incredibly fun. So, you need to enjoy an adrenalin rush every now and then.

We want someone who wants to do the work of their lives on a global client.

We are building a team that can evolve with our client.  We have a unique culture where people can thrive and create the best work of their lives.  Working within a global network, Mindshare Portland is just the first step on your journey.


At Mindshare, we believe in speed, teamwork and provocation. Mindshare USA empowers people to challenge the status quo, through what we call Provocation with Purpose. We’ll encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. It takes a team of people who invest in other’s success, and together we make Mindshare the place where we do the best work of our career. We’re a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive – that’s our Passion Quotient. We embrace teamwork and adaptability – that’s our Emotional Quotient. We’re proud to be unmistakably #TeamMindshare.

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GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.