Client Investment Lead
Description
Role Summary & Impact
Our Investment teams bring holistic media plans to life. They work in conjunction with our planning teams and are responsible for the negotiating and purchasing of media – across both linear and digital platforms including premium video, mobile, and OTT. As the Client Investment Lead, you will be the face of your team and your client to corporate leadership, manage the client relationship from a day-to-day standpoint, and provide support and guidance to your team. Through effective partnering with Planning, Analytics, Operations, and other teams, you will maintain a deep understanding of the objectives and challenges of your client(s) and provide direction to junior staff on how to best meet those objectives.
Key Responsibilities
Our Investment teams bring holistic media plans to life. They work in conjunction with our planning teams and are responsible for the negotiating and purchasing of media – across both linear and digital platforms including premium video, mobile, and OTT. As the Client Investment Lead, you will be the face of your team and your client to corporate leadership, manage the client relationship from a day-to-day standpoint, and provide support and guidance to your team. Through effective partnering with Planning, Analytics, Operations, and other teams, you will maintain a deep understanding of the objectives and challenges of your client(s) and provide direction to junior staff on how to best meet those objectives.
Key Responsibilities
- Work with Corporate Leadership to develop and roll out to market approach and apply best-in-class systems.
- Drive consistent process and approach to marketplace dealings and cascade to teams.
- Facilitate communication between Investment and Analytics/Planning/Operations to bring client strategies to life and execute campaigns seamlessly.
- Drive client and GroupM approach forward in the marketplace across the vendor community.
- Actively evaluate and benchmark the marketplace to drive YOY efficiencies and value for the client.
- Provide thought leadership to senior client partners, advising on holistic media approach across linear and digital including search, social and programmatic as needed.
- Develop POVs for new innovations and opportunities across the media landscape and provide strategic insight.
- Foster development and growth of the Investment team staff.
Requirements
- Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
- 8+ years of prior media investment experience desired.
- Experience managing and mentoring junior staff.
- Experience building and maintaining strong relationships with a wide variety of media partners as well as internal departments,
- Demonstrated ability leading a media investment team.
- Successful client relationship-building experience.
- Strong quantitative and analytical reporting skills.
- Excellent verbal and written communication skills.
- Ability to present to clients and leadership at all levels.
- Advanced proficiency in Excel with intermediate PowerPoint and Word skills.
- Strong understanding of the current media landscape.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.