Associate Director, Lead Generation

New Business & Marketing Boston, Massachusetts San Francisco, California Los Angeles, California Miami, Florida Atlanta, Georgia New York, New York Detroit, Michigan Chicago, Illinois Dallas, Texas Salt Lake City, Utah Durham, North Carolina Fort Worth, Texas Austin, Texas Fort Lauderdale, Florida Raleigh, North Carolina


Description

Position at GroupM Services

WORK LOCATION: HYBRID WORK EXPERIENCE

At GroupM, we believe that work is a part of life, not the other way around. To support that belief, we have recently adopted a “collaboration-led” hybrid approach to work in order to provide employees with the flexibility to do the best work of their lives no matter where they are working. This means that for roles where it makes sense, you'll spend some of your time in our incredible workspaces (when it's safe to do so) and some of your time remote. Check out this updated list of where we can hire:

  • California – LA or SF
  • Colorado – Denver
  • Florida – Miami/Fort Lauderdale
  • Georgia – Atlanta
  • Illinois – Chicago
  • Massachusetts – Boston
  • Michigan – Detroit
  • New York – New York City tri-state area (NY, NJ, CT)
  • North Carolina – Raleigh/Durham
  • Texas – Austin or Dallas/Fort Worth
  • Utah – Salt Lake City


OVERVIEW:

The Associate Director of Lead Generation oversees demand generation activities to fuel new customer acquisition, drive growth across existing clients, and support sales in business development efforts.

This role strategically identifies and manages lead generation opportunities through the Catalyst website, events, thought-leadership and more, using data and analytics to measure performance and increase qualified inbound leads.

The Associate Director of Lead Generation also collaborates with key industry partners to strengthen relationships and drive increased leads from across partner audiences and networks.


YOUR IMPACT:

  • Lead end-to-end growth initiatives to drive customer acquisition and enable upsells across existing client base.
  • Increase lead volume through improving website acquisition function, nurturing and expediting leads through buyer journey, including:
    • Leveraging web analytics tools to provide data-driven suggestions to support demand generation through website and reduce time between website visit to website conversion (i.e. filling out contact form, downloading thought-leadership).
    • Collaborating with website team to develop relevant site metrics and key performance indicators to evaluate website and lead funnel performance and identify opportunities for increased qualified lead generation and customer acquisition.
  • Think strategically, analytically, and creatively about new and innovative ways to reach B2B customers and increase relevance of Catalyst thought leadership.
  • Oversee acquisition campaigns through paid and non-paid channels.
  • Manage lead generation events (physical and virtual) and tradeshow strategy to ensure high quality representation, qualified lead generation, and increased customer acquisition.
  • Manage and execute thought-leadership strategy in support of lead generation and relationship building efforts, including press, original research, awards, search, social, and internal marketing.
  • Support sales on presentations to prospects and assist in slide and marketing collateral production.
  • Partner with Account Leads on relevant thought-leadership and value-add opportunities for clients, including event invitations, award opportunities, product/business updates, and other thought-leadership.
  • Oversee all partner/relationship initiatives, including joint marketing initiatives to drive leads from partner audiences and networks.
  • Monitor lead volume and report results, keeping senior management informed of activity, plans and adjustments, and market trends

 

YOUR BACKGROUND:

  • Minimum 8 years of experience in B2B marketing and/or sales
  • Experience with lead generation strategies and execution
  • Experience with brand and performance metrics
  • Excellent presentation design skills
  • Effective and engaging written communication and presentation skills
  • Impeccable client relationship skills.
  • Confidence to make decisions and resolve problems quickly and effectively

 

ABOUT GROUPM:

GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.