Manager, Business Analytics & Measurement

Data, Analytics & Insight Chicago, Illinois New York, New York


Position at Wavemaker

Manager, Business Analytics & Measurement

About Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:
• deep knowledge we have of our clients’ business
• confidence to challenge what’s gone before
• the support to go further than we thought possible
We are a part of GroupM, WPP’s global media investment management company. Discover more on, Twitter and LinkedIn

Role Context:
We are looking for a Business Analytics and Measurement Manager who will deliver campaigns analysis to understand efficiency and effectiveness of media performance as well as suggest optimizations and capture learnings to create improvements moving forward. You will consult on, and in some cases lead the development of a measurement framework, working with a variety of measurement partners as necessary to tie performance back to KPIs, measuring the impact of media investments.
 You will work as part of an NYC-based central team on solving challenging business problems with data.

Core Responsibilities:
• Assist and support the creation of audience strategy for retention, acquisition, prospecting, and opportunistic white space(s)
• Extract and organize data from a multitude of sources to feed business-improving insights (i.e. media campaign performance, social listening, competitive analysis) and optimize business outcomes
• Build thoughtful presentations/reports to deliver the right performance narrative to clients
• Partner with internal teams across all functions to learn the most efficient and effective way to extract value from data and develop a story telling approach grounded in client business reality and brand objectives
• Provide optimization recommendations to clients to support the most efficient and effective channels, partners, and tactics
• Identify gaps/requirements for campaign and tactic measurement
• Support the creation of hypotheses, use cases, roadmap to implement all changes driven by the Cookie less future
• Identify and access most relevant data, solution, technology partners (identity, survey-based, behavioral, intent, passion points, triggers, motivation, transactional, psychographic, location…)

Required Skills / Experience:
• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field with 3 – 5 years of work experience in measurement and analytics strategy applicable to marketing and/or media,
• Knowledgeable about digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, CDP, Clean Room, CRM …)
• Experience working with measurement partners for brand lift, conversion lift, MMM and MTA (e.g., Millward Brown, Nielsen, Lucid, Dynata, Neustar … and others),
• Experience with Google Campaign Manager, Double Verify, DMPs, DSPs, Google Analytics (clean rooms a plus)
• Knowledge of Digital Media, Marketing/Advertising industries highly preferred - Agency experience is a plus
• Comprehensive understanding of media metrics (e.g., impression, CTR, CPM GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value etc.),
• Ability and comfort with presenting work by phone or within small groups
• Strong speaking and written professional communication skills,
• Strong analytical, critical thinking, and problem-solving skills,
• Proficiency in Microsoft Office software such as Word, PowerPoint, and Excel (ability to work with macros, advanced formulas, pivot tables),
• The ability to thrive in a fast-paced and deadline-driven environment,
• Strategic Thinker & Doer
• Curious and excited to learn
• High sense of accountability and ownership
• Collaborative with a partnership mindset

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.