Overview 

We are looking for a business analytics and measurement strategist - Associate who will deliver campaigns analysis to understand efficiency and effectiveness of audience-driven strategies as well as monitor, suggest optimizations and capture learnings to refine audience-driven strategies and deliver support business outcomes. You will also identify measurement framework to implement as well as solutions and measurement partners leading to measuring the impact of media investments. 

 

Your Impact 

· Extract and organize data from a multitude of sources to feed business-improving insights (campaign performance, social listening, competitive analysis …) and optimize business outcomes 

· Build thoughtful presentations/reports to deliver the right performance narrative to clients 

· Partner with internal teams across all functions to learn the most efficient and effective way to extract value from data and develop a story telling approach grounded in client business reality and brand objectives 

· Provide optimization recommendation to clients to support the most efficient and effective channels, partners, and tactics 

· Identify gaps/requirements from a measurement standpoint 

 

· 0 -1 years of work experience in measurement and analytics strategy applicable to marketing and/or media

· Understanding of media metrics (e.g., impression, CTR, CPM GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.) 

· Knowledge of Digital Media, Marketing/Advertising industries highly preferred - Agency experience is a plus 

· Ability and comfort with presenting work by phone or within small groups 

· Strong speaking and written professional communication skills 

· Strong analytical, critical thinking, and problem-solving skills 

· Proficiency in Microsoft Office software such as Word, PowerPoint, and Excel (ability to work with macros, advanced formulas, pivot tables) 

· The ability to thrive in a fast-paced and deadline-driven environment 

· Strategic Thinker & Doer 

· High sense of accountability and ownership 

· Collaborative with a partnership mindset 

 

About Wavemaker 

Wavemaker is a new kind of global agency delivering world-class solutions through media, content and technology. 7,600 Wavemakers in 90 countries with $33B in billings create transformative solutions for some of the world’s biggest brands. 

We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.    

We have one single attitude – Positive Provocation.    Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.     

We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.    Our attitude of Positive Provocation is enabled by:     

· The deep Knowledge we have of our clients’ business  

· The confidence to Challenge what’s gone before  

· The Support to go further than we thought possible  

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

The base salary for this position at the time of this posting is $45,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.