Director, Marketing Intelligence and Science

Data, Analytics & Insight New York, New York


Description

Position at Wavemaker

Overview:

We are looking for a talented Marketing Intelligence & Science Director to join our leadership team and manage the delivery of audience, measurement, and advanced analytics strategy for a portfolio of clients. In this role, you will be responsible to manage client relationships, manage a team marketing intelligence and science specialists to deliver data-driven solutions to support or exceed client goals.

You are curious and always eager to learn. You are excited by the challenges that the industry is facing and want to help your clients transform their data and analytics strategy. You understand how to present complex concepts in a simple way and have become a data storyteller, capable of inspiring our clients and our teams.

Your Impact:

· Set the vision, strategy, and roadmap to deliver cutting edge data, technology and analytics solutions across one strategic account

· Partner with clients to deliver thought leadership, look for new ways to enhance, develop or execute data-driven solutions and insights through audience, measurement, advanced analytics strategy and, business analysis, driven by partners and technologies

· Develop strategic relationships with clients by providing support to solve broad strategic marketing problems

· Become a trusted advisor to clients and consult on growth opportunities and identify new way to use data to solve business challenges and support growth

· Build & manage a team of experts in Audience Strategy, Measurement/Business Analysts, Advanced Analytics and Marketing Technology specialists to deliver best in class audience, measurement strategy in collaboration with Client, Strategy, and Investment teams

· Manage a monthly account review to maintain high quality work and delivery

· Contribute to Client Growth plan through strategic and actionable inputs strengthening client relationship and satisfaction

Your Qualifications:

· Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field OR equivalent professional work experience

· 8 years + relevant work experience in data, insights, analytics, advanced analytics and technology with expertise in digital media

· Experience with digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, …)

· Passion for online advertising and emerging technologies in the digital landscape (CDP, Identity, Clean Room, CMP, CRM …)

· Strong analytical, critical thinking, and problem-solving skills

· Ability to work autonomously with strong work ethic

· Comfortable working in ambiguous situations with minimal guidance

· Confident decision-making framework, ability to clearly define best path forward for the situation at hand

· Ability to manage multiple projects simultaneously.

· Experience managing a team of data, analytics and advertising tech & marketing tech specialists and strong management skills,

· Experience leading, training, and growing a team with diverse skillsets

· Confident speaking to groups with varying analytics backgrounds and distilling complicated analytics/data concepts

· Creative problem solver

· The ability to thrive in a fast-paced and deadline-driven environment

· Strategic Thinker & Doer

About Wavemaker:

Wavemaker is a new kind of global agency delivering world-class solutions through media, content and technology. 7,600 Wavemakers in 90 countries with $33B in billings create transformative solutions for some of the world’s biggest brands.

We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.   

We have one single attitude – Positive Provocation.    Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.    

We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.    Our attitude of Positive Provocation is enabled by:    

· The deep Knowledge we have of our clients’ business 

· The confidence to Challenge what’s gone before 

· The Support to go further than we thought possible 

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.