Associate Director, Global Media Operations, Business Intelligence

Data, Analytics & Insight New York, New York

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Description

Position at GroupM Choreograph

About Wavemaker
                                                      
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.  
 
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.   
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses.
Our attitude of Positive Provocation is enabled by: 
  • deep knowledge we have of our clients’ business  
  • confidence to challenge what’s gone before  
  • the support to go further than we thought possible  
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn.
 
Role Context:
 
We are looking for a capable and enterprising Business Intelligence Manager to join our Colgate Global Media Operations team in NYC. We need someone who prides themselves on being able to grasp complex technical dilemmas and translate them to non-technical stakeholders, building strong relationships and finding constant synergy along the way. This role will report directly to the Global Media Lead and work closely and collaboratively with other global discipline leads across the integrated WPPCP team, as well as client counterparts across IT and Digital departments.
 
Core Responsibilities & Qualities:
  • Drive the global adoption, maintenance and improvement of tools & processes related to business intelligence and data quality
  • Act as the subject matter expert in these tools and processes, gathering further information and requirements from other media- and data-related SMEs around the business to evangelize best practices and inform continuous standardization and improvement
  • Manage the creation of project plans, prioritization of tasks, and hold all internal and external parties responsible for deadlines and deliverables
  • Operate on multiple levels:
    • On-the-ground: embed yourself in each region/market/division to ensure the timely progression of projects and to block-and-tackle challenges as they arise
    • 10,000 feet: provide regular executive updates to both agency and Colgate leadership on overall project health and the scaling of major global initiatives
  • Operate on a global scale
    • Establish global standards to ensure quality, continuity and impact across the business
    • Be simultaneously judicious about when a tailored, region-specific approach is more effective
    • Create a global community across WPP and CP where best practices, results and opportunities are continuously shared and optimized
  • Lead internal technical teams through automation projects that improve existing manual processes
Skills & Experience 
  • 4-6 years’ experience in data governance processes in a data warehousing, ETL and business intelligence environment     
  • 4-6 years’ experience in the media ecosystem (digital investment, programmatic trading, analytics, or ad operations)
  • Bachelors Degree in Computer Science, Engineering or related technical field required  
  • Experience as a trusted advisor to clients
  • Experience working on global business with markets & divisions across various regions
  • Experience with advertising campaign management/buying platforms (namely MediaTools, Mediaocean/Prisma, Google Campaign Manager/AdServers, DoubleVerify, Meta, Pinterest, Snapchat, TikTok, Google Ads, SA360, DV360, The Trade Desk, Amazon, Yahoo, Google Analytics, Adobe Analytics)
  • Strong familiarity with at least one major business intelligence tool (Datorama a plus, but also Tableau, Power BI, Looker etc.)
  • Strong familiarity with media data taxonomy (development, maintenance, compliance), experience with Claravine a plus
  • Strong familiarity with APIs, specifically media platform reporting APIs (JSON/development skills not required, but it will be critical to understand how they are used, developed, and scaled within complex data processes); experience with an API manager (i.e. Adverity) a plus
  • Familiarity with relational database management systems (SQL, Microsoft Azure) a plus
  • Familiarity with at least one programming language (SQL, Python, R, JavaScript/JSON) a plus

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    
 
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.

 

The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

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