Manager, Analytics
Description
Title: Analytics Manager
Discipline: Analytics
Google via Media Futures Group - A little about us
Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.
The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom, and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high-water mark in the media industry.
About the role
As a Manager, you are accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at MFG. You will oversee the development of measurement plans and demonstrate strategic thinking for campaign insights and analysis, amongst other things.
You will be partnering with Analytics and cross-discipline team members in New York, Chicago, San Francisco and Los Angeles, helping to create continuity between the various teams.
Some of the things we’d like you to do:
- Oversee and guide the development of measurement plans. Customize measurement plans to align with client audiences
- Manage measurement setup for third-party analytics partners (e.g., Beatgrid, Dynata, Social) and develop creative testing plans
- Ensure vendors adhere to agreed timelines
- Deliver insights that are robust, relevant to the brief, and closely tied to the original strategy. Tailor insights to be actionable for the target audience
- Apply advanced analytical techniques (regression, propensity, time series)
- Transform data into visually appealing presentations
- Build close relationships with other capabilities for better partnership.
- Identify and resolve program and project issues proactively.
A bit about yourself:
- Degree from a top-tier College, 3.0 GPA or equivalent
- 3+ years of agency experience in a marketing analytics or data role
- Proficiency with programming languages including R, SQL, and Python
- Proficiency in Excel, PowerPoint (Google docs a bonus)
- Experience presenting data in a visually engaging and insightful manner that cuts through the noise
- Strong analytical skills - ability to analyze raw data, find insights, and provide actionable strategic recommendations
- Have a high understanding of marketing campaigns and their objectives
- Strong organizational and project management skills
- Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
- Established and professional communication, presentation, and motivational skills
What you can expect from MFG and EssenceMediacom:
Our mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacom employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.
The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.