Associate Director - Platform & Technology

Data, Analytics & Insight New York, New York


Description

Position at MediaCom

MEDIACOM
Job Title: Associate Director
Department / Team: Audience, Data & Platform Strategy

 

OVERVIEW:
The Platform Strategist partners with the client and Mediacom teams to implement a platform-forward strategy for data-driven marketing – accelerating our clients’ data-driven advantage to win the most valuable consumer moments more often.

  • Use the latest enterprise-level solutions to drive consistency and standardization in platform selection, deployment, and optimization. Collaborate as part of a team to drive strategic planning functions to ensure data and tech solutions enable strategy work.
  • Be a part of a diverse team of experts: Work in tandem with Analytics and Activation teams across channels to implement and optimize software that underpins adaptive marketing.
  • Work across channels: Consult closely on the paid, owned, and earned media ecosystems to maximize customer engagements, connecting AdTech and MarTech to better understand journeys and outcomes.
  • Lean into CPG: Drive impact in a results-oriented, established industries, rapidly innovating in omni-channel marketing.

WHAT WE LOVE ABOUT THIS ROLE:

  • Opportunity to flex both creative and problem-solving skills to support Mediacom’s most forward-thinking clients.
  • Fuses digital strategy, data strategy, and technology.
  • Bridges the gap between tech and traditional media planning.


HOW WE’LL GROW TOGETHER:

  • Work with bleeding-edge - latest and greatest - AdTech and MarTech solutions, bringing uses cases to life that drive business objectives.
  • There is real interest and high-level engagement from some of the biggest players in the field like Google, Facebook, Salesforce, Amazon, and so many more to help us excel on behalf of our clients.
     

YOUR IMPACT:
The Platform Strategist role will be based in New York supporting the USA client team

 Strategy

  • Champion audience-first thinking within media planning and activation teams; providing a consultative approach to driving business outcomes using data and technology platforms.
  • Provide strategic direction on building strategic 1PD assets through acquisition, the role of that data in strategic segmentation, and partnering with third party data partners to enrich assets.
  • Partner internally to evolve ways of working to integrate more data-driven techniques into our media planning process. Apply use cases to roadmap and playbook to specific brand strategies.
  • Identify and translate complex business challenges and requirements into use cases that can be solved with technology, data, and new ways of working.

 

 

Implementation & Service Delivery

  • Oversee day-to-day operation of specific AdTech and MarTech platforms used by clients, which may include DMP/CDP, ad servers, analytics, targeting/personalization platforms, onboarders, and more.
  • Ensure strategically sound and successful integration of all platforms in scope, as well as integrating those platform capabilities with platforms not in direct purview (e.g. ensuring data flows from DMP/CDP activation systems for maximum efficiency).
  • Reach platform value benchmarks to help clients realize return-on-investment.
  • Work with non-technical client stakeholders to clearly articulate how technology and data can be leveraged to establish best-in-class media capabilities, based on their organizational ambition, maturity, and structure.

 


YOUR QUALIFICATIONS:

Experience

  • Deep experience in digital strategy, media, ad tech/mar tech operation and applied programmatic knowledge; demonstrated experience in implementing client data & technology platform roadmaps.
  • Previous hands-on experience administering DMP, CDP, Analytics and personalization platforms as well as familiarity of the Adtech/Martech stack, including Adservers, CMS, ESP, landing page software, and more.
  • Understanding of various media activation channels (social, search, programmatic, shopper, endemic, TV).
  • Experience leveraging disparate data sets into strategic media approaches and well as experience with data exchanges/marketplaces like Oracle Data Cloud, LiveRamp, etc.
  • Minimum of 5+ years’ experience in related roles, with client facing experience required, previous CPG experience recommended.

 

ABOUT MEDIACOM:

MediaCom helps brands unlock growth through media. By applying our Systems Thinking approach to data, technology and creativity we design communication strategies that grow brands and generate sales. As part of WPP and GroupM, we have access to the richest data sets and most robust benchmarks in the business. Our success is underpinned by our belief “People First, Better Results” that if we invest in our people, we’ll deliver better results not only for our teams but for our clients. MediaCom’s global client roster includes adidas, Coca-Cola (TCCC), Dell, Mars, NBC Universal, P&G, PSA, Richemont, Shell and Sony. In 2018, MediaCom became the first network to hold all six major Media Network of the Year titles concurrently: Adweek, Campaign, Cannes Lions, Festival of Media Global, M&M Global and WARC Media 100.  

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GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.