Global Manager - B2B Research & Insights

Data, Analytics & Insight New York, New York


Description

Position at MediaCom

Overview of Role of Consumer Insights Team

At MediaCom, the Insights team partners with MediaCom's Strategy, and Planning teams to ensure that consumers' voices are at the heart of everything we do. Leveraging a variety of proprietary, syndicated, and custom data sources on consumers, audiences, brands, competitors, and the digital landscape, we integrate the insights to connect what people buy and use with how they interact with media. We don’t just focus on the data or tools; we focus on leveraging all our data and tools to create insights. Our definition of an insight:  an inspiring answer that is only obvious after we hear it and compels us to think and market differently.

 

Overview of Role of Global Consumer and Media Insights Manager

The role of this specific position, Global Consumer and Media Insights manager, is to execute most research engagements for Dell Technologies, utilizing the full range of desk (market), audience, media, brand, and custom datasets at our disposal. This position will also help assist research activities for additional projects supporting the brands in Mediacom’s client portfolio. 

 

Reporting Structure

This specific position for Global Consumer and Media Insights Manager will report to a current Partner, Global Director on the Strategy Team. Although the position reports to strategy this role will have a dotted line to the, internal, Consumer Insights team to assist with training, development and receive additional mentorship.  

 

Experience Required

  • Experience in use of Boolean logic or coding
  • Experience building audiences in syndicated surveys such as MRI-Simmons, YouGov Profiles, GWI, Claritas, Affluent Survey, and cross-tabbing tools to access them such as Telmar and Clear Decisions.
  • Experience with various Desk (or Market) research data including WARC, Mintel, Euromonitor, ARF, Statista, IBISWorld, Business Insider / eMarketer and Forrester
  • Experience with Media Planning data such as Nielsen, Comscore, TechEdge SimilarWeb, App Annie as well as Competitive Spend data such Kantar Stradegy and Pathmatics is a plus but not required
  • Familiarity with marketing test structures (Control vs. Exposed, A/B splits, etc.)
  • Experience using custom survey applications (i.e. Survey Monkey)

 

Qualifications

  • 2-4 years of experience in a research department for an ad agency, media agency, market research provider, or media publisher is preferred

 

Key Competencies

  • Collaborates / Works Well with Others
  • Structured thought
  • Friendly, Approachable
  • Affective Listener and Critical Thinker
  • Purposeful Communicator
  • Creative and Analytical
  • Naturally Inquisitive
  • Hardworking
  • Ambitious
  • Calm Under Pressure
  • Detail Oriented
  • Good at Multitasking
  • Organized

 

About MediaCom

We are a global media agency with a difference - We help clients see the bigger picture. Seeing the Bigger Picture means that our network of 8,000 people helps our clients look beyond the boundaries of traditional media to uncover new ideas and unlock growth. We challenge conventional thinking to build, optimize, and drive our clients’ businesses forward at scale and lead our industry in critical areas such as diversity, inclusion, and sustainability.

 

What it’s really like to work here?

We believe in “People first, better results” - for the audiences we reach, to the clients we work with, but especially for our employees. We’ve found that by looking after our people, above all else, everyone benefits. Our ambition is to make MediaCom the best place to work for knowledgeable, curious, and passionate people. If you want to learn, climb, and shine at a company that’s deeply committed to you, then MediaCom might be the place for you.

 

Take a virtual tour: https://roundme.com/tour/318758/view/1048040/

 

Follow us on LinkedIn: www.linkedin.com/company/mediacom

 

Check out our Instagram: www.instagram.com/mediacomusa

 

Join the conversation on Twitter: twitter.com/MediaComUS

 

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.