Account Manager, Client Services (Finecast)

Display Planning & Addressable TV Toronto, Ontario


Description

Position at Finecast

Job Description

 

Operating Company

Finecast

Job Title

Account Manager

Department / Team

Finecast, Client Services

Reporting To

Client Services Director

Location

Toronto

 

 

 

 

About GroupM

 

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Wavemaker, Mediacom, Mindshare, Essence and MSix.

 

Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.

 

The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring a strategic advantage to our clients and our companies.

 

 

About Finecast

 

GroupM, the media investment group of WPP, launched Finecast UK in September 2017, Australia in 2018 and Canada officially launched in March 2020 - Delivering digital-like precision and accountability to advertising on the most powerful advertising and branding medium - television.

 

As TV audiences fragment across a range of platforms and as viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of their most trusted medium. Finecast was created to help solve this challenge.

 

Finecast enables advertisers to precision-target viewers across multiple on demand and streaming TV environments. It helps advertisers define and reach a singlulary defined audience across multiple broadcasters. All Finecast campaigns are inherently viewable, running on TV screens within high-quality, brand-safe content with no ad blocking.

 

Each Finecast campaign is custom built around the advertiser’s audience target or response objective for TV campaigns and provides a more targeted and faster path to market than traditional linear TV advertising.

 

 

The Role Objective

 

The right candidate is going to play a critical role in growing the Finecast Canada brand at a pivotal time.  Educating clients, developing strong agency relationships, delivering impeccable client service and experience, while helping to shape the culture of a small, but fast growing team.

 

The Account Manager will be responsible for supporting the Senior AM, working to deliver reporting and answer any billing inquiries with agency partners, and working closely with engagement and operations teams to ensure smooth and successful campaign delivery.

 

There are four primary functions involved in the Account Manager role, outlined below.

 

Campaign Design

The CS team does this by working with engagement, analytics and operations to develop and interrogate client targeting strategiesA crucial component in this design is the specification of client performance KPI expectations and any reporting/measurement expectations/cadence.

 

Campaign Launch

Another of the Client Services group functions is the ability to project manage the campaigns going live. This function requires top-class attention to detail, confidence, and organisation to ensure that all internal and external teams provide what is needed to get the campaign live.

 

Campaign Delivery

The Client Services team, along with Operations, have ultimate responsibility for campaign delivery and pacing. CS also has ultimate responsibility of monitoring performance vs agreed KPIs and ensuring that action is taken in the event of underperformance.

 

End Of Campaign

CS gathers all final performance statistics and delivers this back to the client.  This reporting needs to be insightful, and proactively look at ways to deliver success while comparing actual performance to original proposal deliverables.Client services is also charged with billing and reconciliation.

 

Overall responsibility

The Client Services team’s primary responsibility is to deliver exceptional client service at all times. This includes working closely with the client team to understand their needs, providing timely responses to any requests, and advocating for them across our internal and supplier teams.

 

The successful candidate will enjoy a large degree of independence and is expected to execute proactively against assigned projects. As such Finecast are looking for a self starter who is dedicated, passionate, shows initiative and personal accountability.

 

 

 

The day to day responsibilities of the Account Manager will vary, however they are expected to focus on the following areas of activity:

 

Budget

                      Retention of business due to excellent campaign delivery and results

                      Reconcile campaigns at the end of each month

 

Responding to briefs

                      Support engagement and senior account managers where requested.

 

Campaign Success

                      Responsible and accountable for monitoring performance and delivery KPIs ensuring that action is taken in the event of under-performance.

                      Ensure appropriate commentary and reporting is available both throughout the campaign and at the end.

                      Troubleshoot issues with the support of the wider team

 

Agency Relationships

                      Foster  good working relationships with agency teams & manage their expectations

                      Ensure agencies receive a high level of client service

 

Reporting

  • Prepare client delivery reporting by deadline
  • Prepare and project manage BLS with internal analytic teams
  • Develop EOC analysis story arcs and preparation of decks with SAM

 

Skills and Behaviours

                      Ability to work independently with limited input once objectives have been set.

                      Articulate & strong communicator and capable of building relationships with clients

                      Personable with capacity to communicate clearly and be assertive with internal and external parties

                      Attention to detail with regards media booking, finance and delivery

                      Strong sense of initiative and personal ownership

                      Strong interpersonal, communications, and time management skills

                      Ability to manage multiple tasks successfully

                      Understanding of the addressable space, including experience of strategic decision making re: campaign planning with senior agency planners and independent clients

                      Ability to develop and maintain long standing and valuable relationships with agencies / clients

 

 

Experience Required

 

                      1 – 3 years experience in either agency planning, account management, TV buying

                      Understanding of agency television or digital planning and buying

                      Business, Marketing or advertising related diploma/degree

 

 

 

 

 

 

Finecast.com

  60 Bloor Street West, 7th floor,  Toronto, Ontario