Analyst, Insights & Analytics

Data, Analytics & Insight Toronto, Ontario


Description

Position at GroupM Services

Everyone has a voice at GroupM Analytics, and we are open to new ways of thinking, especially those that will contribute to the overall success of GroupM. Opinions and ideas are always welcome, in fact they are encouraged!

We believe in the power of digital media to transform the way businesses and consumers can interact. You must believe as well. 

What You'll Do:

  • Develop dashboards and reports to track and optimize media campaign performance
  • Develop analytics plans for specific advertisers
  • Deliver analytics across multiple accounts under the leadership of senior analytics and account staff
  • Aid in the development business outcome indicators and quantitative media buying strategies
  • Conceive and manage analytics projects while being mentored on best practices
  • Develop analytics and insight presentations for clients
  • Act as the primary day-to-day contact on insights and analytics to digital and traditional media managers and clients
  • Draw on expertise of functional experts to continually develop skills and capabilities

What YOU Bring:

  • Bachelor’s degree, preferably in Marketing/Business, Statistics, Economics, Operations Research, or related field. Prior experience in data extraction, manipulation, analysis and reporting
  • Understanding of digital/media/marketing data sources and metrics preferred: Digital (e.g. Web, Social, Display, Search. Programmatic, etc.); Media (e.g. buying models, Impressions, GRP); Measurement analytics, Quantitative business measures (ROI, Churn, etc.); Statistics (Correlations, sample sizing, etc.)
  • Prior experience in marketing analytics, consumer insights, programmatic media, ad serving platforms, media agencies, trading desks or relevant start-ups.
  • Advanced knowledge and proficiency in the use of data visualization tools such as Tableau, Qlikview, Datorama, etc.
  • Understanding of cloud computing services such as Amazon’s Amazon Web Services (AWS) , Google’s Google Cloud Platform (GCP) or Microsoft Azure.
  • Hands-on experience with data science languages or tools such as SQL, Big Query, Python, R, etc.
  • Possession of excellent communication and presentation skills
  • Ability to manage multiple projects, interact with senior management and clients, understand corporate strategy, and present actionable findings

 Highly Desired

  • Related graduate degree preferred