Director, Paid Search

Programmatic, Biddable, Paid Media & SEO New York, New York


Position at GroupM

Role Summary & Impact

As a Director of Paid Search, you will invent, develop, and run effective delivery strategies based on our client's business objectives, and improve the career paths of supporting staff in our wider digital community. You will develop and manage effective delivery strategies based on known clients' business objectives and carefully manage client expectations and communication throughout the engagement. You will help ensure the search product is delivered in a professional and comprehensive form with insights and recommended actions. You will also help improve processes to streamline operations, improve performance and maximize team output.

Key Responsibilities
  • Act as the chief architect of the delivery strategy, testing strategy, forecast, and plan for key accounts within your category, ensuring all search deliverables are met on time and of the highest quality.
  • Develop strong relationships with the search community, vendors, Group Directors and Digital Leads.
  • Analyze performance data and site analytics to develop insights for use in quarterly and annual business reviews.
  • Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification.
  • Lead the team to achieve targeted performance KPIs and provided assistance, including optimizations and campaign troubleshooting.
  • Train, develop and support your team effectively while fostering teamwork that drives motivation and retention.
  • Participate in Agency / departmental task forces, project work and new business for organizational impact.
  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 7+ Years experience working with Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
  • Fortune 100 client-facing strategic experience preferred.
  • Ability to think strategically and drive solid results to grow the business.
  • Strong data analytics and strategy background.
  • Prior experience managing a team is an absolute must; demonstrating the ability to nurture junior members of a team and serve as a mentor.
  • Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork.
  • Exhibit passion through appropriate participation in team, agency, and industry initiatives.

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.