Senior Analyst

Admin, Support & Facilities New York, New York


Position at GroupM

Senior Analyst - Description



The Senior Analyst is expected to demonstrate the following skills/experience: hands-on skills in  data management and data visualization, quantitative data analysis, problem solving, statistical modeling, and the ability to develop/analyze business cases. Strong ability to design, customize and maintain platforms for contract management, business intelligence and user access. Excellent oral and written communication skills, client focus and the ability to support and enable teamwork, self-motivated and able to operate independently with limited guidance and direction.


  • Analyze media performance data to uncover actionable insights which can be used to provide learnings and recommendations
  • Translate business needs into technical requirements including data structuring, data modeling and data visualization
  • Define QA guidelines and build dashboards to monitor data quality
  • Analyze complex, high volume data from multiple sources and generate data insights to drive business KPIs and solve business problems
  • Build Azure data pipelines to ingest data from multiple sources (APIs, Data Warehouse, Cloud storage accounts, Emails etc.)
  • Create dashboards in Tableau, setup row level security in data and provide access permission to client teams
  • Provide on-going analytical support utilizing data management, technology to address business issues regarding media and advertising
  • Manage project timelines and deliverable schedules and share concerns about deliverables, timelines, and issues with senior management
  • Manage and mentor analysts on the projects to ensure excellence and professional development


  • Bachelor’s degree in Computer Science. MS degree in Computer Science, Statistics is preferred
  • 2+ years related work experience in designing robust, reusable and scalable data solutions and pipeline frameworks to automate ingestion, processing and delivery of large volumes of data and building machine learning models to answer key business driving questions
  • 3+ years related work experience in media and advertising industry preferred
  • Experience in Cloud based environments: Microsoft Azure, Google Cloud, AWS
  • Expertise in MDM, Metadata Management, Data Quality and Business Intelligence
  • Strong skills in SQL and proven experience working with at least one of the major databases platforms (SQLServer, Oracle, MySQL)
  • Knowledge of data visualization tools such as Tableau for data analysis and presentation
  • Comprehensive understanding of media metrics:  Media (e.g. buying models, CPV, VCR, GRP), Measurement analytics, Quantitative business measures (LTV, NPV, ROI, Churn, etc.), Statistics (Correlations, sample sizing, etc.)
  • Proactive, highly organized, detail-oriented, and QA-focused.


GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.