EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary & Impact
In this role, you will be responsible for weekly digital, offline, and IAS reporting, reviewing media pacing with activation teams, occasional measurement study and experiment setup/analysis, data QA/actualization, and campaign wrap reporting.

Key Responsibilities

• Work with junior- to senior- level Insights and Analytics staff to inform deliverable timelines, proactively source any required materials, clarify any questions, communicate project progress, and flag issues to manager and director early enough to resolve as a team and ensure punctual delivery.
• Establish a strong relationship with day-to-day internal leads through a demonstration of industry knowledge and a deep understanding of client’s business objectives. Coordinate with several cross-functional teams to gather required inputs for weekly, monthly, or campaign wrap reporting and follow up until all inputs are gathered.
• Work with fellow Analytics teammates, sharing industry knowledge and informing questions as they come up. Help QA campaign datasets and reporting deliverables. Assemble holistic campaign and placement understanding across client briefs, tactical presentations, and measurement plans to enrichen raw data analysis and uncover performance insights and optimization recommendations.

Requirements

• 2+ years of campaign analytics experience including strong understanding of media and business metrics, ability to internalize placement naming conventions, knowledge of ad tagging fundamentals, experience with 1P partner data collection, past work with Datorama or other ETL equivalents, advanced excel skills, and familiarity with brand safety measurement.
• Bachelor’s degree in Advertising, Marketing, Business Analytics, Business, Economics, Information Systems, OR related field; or equivalent professional work experience 

Preferences

• Experience in Data Visualization tools (Tableau, Power BI, Domo), Google Analytics, Adobe Analytics, and SQL a plus.
• Knowledge of media industry research tools and studies, including Nielsen, MRI, Pathmatics.
   

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

The base salary for this position at the time of this posting may range from $45,000 to $100,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.