Analyst - Data Science

Data, Analytics & Insight New York, New York


Description

Position at GroupM Services

ABOUT THE ROLE:

The Data Analyst is expected to demonstrate hands-on skills in data analysis and management, problem-solving, analytical modeling, the ability to develop/analyze business cases. You demonstrate research skills, excellent oral and written communication skills, client focus, and the ability to support and enable teamwork. The candidate must be self-motivated and able to operate independently with limited guidance and direction. The Data Analyst will support the analytics Manager/Director to ensure consistent quality output on all projects. 

YOUR IMPACT:

  • Provide on-going analytical support utilizing data management, technology, and modeling (such as market mix modeling) to address client issues regarding advertising, media, and new products
  • Analyze data and generate graphics and insights for use in client presentations
  • Assist in and formulate econometric models using regression analysis, including multi-level/hierarchical modeling
  • Run ad-hoc “what if scenarios” and simulations to models and evaluate media plans.
  • Act as primary day-to-day contact on insights and analytics to digital and traditional media managers and clients
  • Manage project timelines and deliverable schedules and share concerns about deliverables, timelines, and issues with project managers and directors
  • Develop presentations and present analytics & insights to clients & agency teams

YOUR QUALIFICATIONS:

  • Strong analytical skills; ability to manage, manipulate and analyze raw data, draw conclusions, and develop actionable recommendations using technology as well as statistical and econometric modeling techniques
  • Strong interpersonal written and verbal communication skills
  • Experience with database structures and data mining techniques
  • Ability to work in a fast-paced environment with a customer-centric focus
  • Knowledge of visual techniques for data analysis and presentation
  • Strong skills in SQL and proven experience working with at least one of the major databases platforms (SQL Server, Oracle, DB2, MySQL, Sybase, or Postgres)
  • Fluency in R, Python, SAS or any other advanced analytics software packages
  • Understanding of digital/media/marketing data sources and metrics preferred: Digital (e.g. Web, Social, Display, Search, etc.); Media (e.g. buying models, CPU, Impressions, GRP); Measurement analytics, Quantitative business measures (Ad stock, ROI, Churn, etc.); Statistics (Correlations, sample sizing, etc.)

ABOUT GROUPM:

At the heart of the world’s leading media agency network is a future-facing product company, building the tools to make media work for everyone. In partnership with the globe’s leading clients, agency teams, media companies and technology platforms, we’re using our privileged position to help our customers ascend to vantage points unique in our industry.  

Our teams bring together agile product management, cutting edge data science and enterprise scale engineering to build products that will shape the next decade of data driven marketing. We believe consumer privacy, client confidentiality, brand growth and user experience are essential to performance and the sustainability of the advertising ecosystem and have assembled a global team with diverse skills and experience to help shape that future.  

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.