Associate Director, Content
Description
Overview:
The Associate Director will own the relationship and work output for a selection of clients. With a focus on content partnerships and influencer marketing, this position involves developing a deep understanding of our clients’ business to identify and provide strategic recommendations. Identifying the right media partners for our clients’ briefs, developing unique and creative media concepts, pitching strategic ideas to clients, proving effectiveness, and providing analysis and recommendations for future partnerships.
This position provides day-to-day oversight of the management of content/media partnerships across several platforms including broadcast, digital and audio, while also managing creator/influencer marketing partnerships in facilitation with the extended influencer marketing team resource that exists within the agency.
Your Impact:
Clients:
- Act as the Subject Matter Expert on all issues relating to media partnerships and influencer marketing.
- Provide direct, day-to-day leadership and strategic direction on all aspects of the client’s media partnership and influencer marketing initiatives.
- Deeply understand the client’s business(es)
- Oversee the team’s project management efforts, ensuring critical milestones are met and progress is reported in a timely manner.
- Stay up to date with the latest developments in the media partnership and influencer marketing space including new opportunities, formats, platforms, measurement, etc.
- Build relationships with client(s) and partners to identify new opportunities to grow agency revenue
- Manage work plans, client expectations, partner relationships, measurement, and reporting tools to ensure flawless execution.
- Lead partnership negotiations on behalf of client, deliver value-added services and establish a key point of differentiation relative to competitors
- Based on feedback and direction from clients, fully develop individual concepts to execution-ready status, including creative considerations, budgets, and related media support
- In collaboration with internal teams, ensure strong alignment on overall client marketing objectives
- Lead the creation of media partnership and/or influencer plans and the identification of KPIs / measurement plans
- Leverage media partner and internal resources to deliver complete and effective reporting to clients
- Develop strong client relationships and a detailed client contact and relationship strategy
- Establish a deep knowledge of the clients to proactively identify ways to build business
- Identify strategic opportunities and develop initial concepts against key marketing and media initiatives
- Develop strong collaborative relationships with all partner agencies. Provide point of view and strategic and creative input into the development of programs initiated at partner agencies
- Review client briefs and identify business solutions that relate to media partnerships
- Monitor and ensure consistency of client service across the client base
- Lead the submission for relevant awards, and the creation of all submission materials
- Facilitate and manage content production opportunities with the extended agency resource and any 3rd parties.
Team & Business:
- Manage Content Partnership Team (1+ direct reports)
- Develop direct reports into high performing cohesive team through regular performance reviews, development of goals, training, etc.
- Participate in the recruitment and selection of staff as we grow
- Work with the Director to improve talent and competence levels within team
- Ownership of Content team forecast and revenue while ensuring targets are met
- Contribute to annual business planning
Culture Building:
- Contribute to foster a culture of inclusivity within the team and the agency
- Contribute to foster a team culture which is creative, and results-driven with a focus on executional excellence
- Lead and inspire others
Your Skills and Behaviour:
- Strategic, creative and innovative thinker
- Proven brand and/or account management skills required to create, maintain, and enhance marketing plans
- Ability to think creatively when developing strategic recommendations, considering client objectives and key insights
- Articulate and skilled at effectively communicating information and ideas in written and verbal format to senior level contacts and stakeholders
- Ability to influence others
- Entrepreneurial, self-starter mentality with ability to operate at a high level, to drive growth, go-forward decision-making.
- Excellent communication skills both written and verbal, with the ability to communicate with impact and effectiveness across all levels of an organization and with external audiences.
- An expert with PowerPoint—able to build creative and visually impactful slides that creatively and coherently articulate creative media ideas, rooted in strategic insights.
- Highly developed sales and business development skills
- Ability to navigate client relationships from Executive levels right through to junior staff
- Conflict resolution expertise
- Exceptional interpersonal skills, and relationship management skills
- Self-starter, solutions oriented, drives results
- Ability to work collaboratively in a team environment
- Strong people management skills built on growing and developing talent
Your Education and Experience:
- 8+ years in media partnership/sponsorship space with experience developing and packaging services to reflect evolving client needs and revenue targets
- Thorough understanding of media landscape, key trends
- Significant experience operating successfully, in a complex multi-stakeholder environment
- Team management experience
- Established network across the media industry
- A combination of Agency/Media Partner experience would be considered an asset
- French language competency an asset but not required
About Wavemaker:
At Wavemaker, we believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our 7,200 people across 88 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:
• deep knowledge we have of our clients’ business
• confidence to challenge what’s gone before
• the support to go further than we thought possible
We are part of GroupM, WPP's global media investment management company.
GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together.
If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.
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