Associate Director, Planning

Comms & Strategic Planning New York, New York


Position at Wavemaker


As Associate Director Planning, you’ll be one of our client’s most valued business partners and assume responsibility for ensuring L’Oréal meets respective business goals. You’ll provide strategic guidance and thought leadership within the media group to deliver the most effective and innovative Communications Plans. You’ll develop the career paths of supporting planning staff, as well as play an integral role in supporting and delivering Wavemaker values and goals on a daily basis. You will effectively leverage experience, knowledge and skills to encourage innovative thinking and set challenging team goals and objectives balancing client, company and team needs. 


Strategy and Plan Development & Maintenance

  • Advise on all Communications matters that fall within scope of agency assignment
  • Act as key client contact for overall  Haircare business and strategy development 
  • Ensure that recommendations and decisions are consistent with client’s marketing/advertising objectives and strategies
  • Assume lead role in integration of Client’s media efforts, acting as liaison with partner agencies as needed
  • Assume ultimate responsibility for all media implemented
  • Oversee responses to all requests and unforeseen problems and deal with issues that require senior level attention due to their complexity
  • Render final decision on new media opportunities from an overall perspective to determine appropriateness and soundness of idea and/or company
  • Provide advice and counsel to all members of the media and product groups on all matters
  • Oversee media financial management profitability of all Client accounts via ROI
  • Advise and direct planning staff regarding insightful and strategic points-of-view


Management & Leadership

  • Develop and nurture ongoing partnerships with key clients, especially at the senior level (including senior Marketing clients in addition to Media)
  • Support training of media staff and recommend actions to manage individual career paths
  • Train direct reports in media and marketing disciplines as well as in the specifics of the client’s business and industry, and most importantly, leadership
  • Strategize, communicate and execute staffing decisions with leadership team
  • Coordinate the work of Wavemaker resource groups, industry groups and the media
  • Act with high integrity while maintaining positive, open relationships with media partners and suppliers
  • Serve as a role model to all those with whom you come into contact
  • Foster an environment that inspires, encourages intelligent risk taking, innovation and creativity
  • Participate in Agency / departmental task forces, project work and new business
  • Keep abreast of current events in target markets that impact client’s business
  • Exhibit passion and ambition by keeping informed regarding media trends, technologies and new media opportunities, and educating your team and agency partners accordingly
  • Maintain knowledge base regarding the advertising business in the broadest concept
  • Organize internal or off-site events for the media and/or products groups to better understand media consumption and provide a forum to discuss business-building opportunities
    • Assist in networking, interviewing, hiring, training, mentoring, developing, and evaluating team members




  • 6+ years of related media/communications planning experience, with focus on team leadership and management
  • Possess superior project and account management skills, flexibility, resiliency, and the ability to manage multiple expectations through proactive communication, status reporting and scope management
  • Highly skilled at developing and driving media and account strategy
  • Demonstrate proven success leading and growing client business
  • Appropriately and openly participate in team, agency, and industry initiatives
  • Decisively manage multidisciplinary teams, and possess a proven track record of delivering projects on time and within budget
  • Continually seek and identify innovative and breakthrough ideas, approaches and solutions
  • Own and demonstrate superior understanding of media fundamentals, conceptual math, and quantitative skills, including analytical abilities and math proficiency
  • Demonstrate sharp, strategic thinking and effective problem-solving skills
  • Demonstrate genuine curiosity and interest in our clients & their business




  • Representative of our PACED values:  Passionate (about our clients’ business, and ours), Agile (in speed and flexibility), Collaborative (across teams and partners), Entrepreneurial (with a sense of ‘ownership’ of business growth), and Diverse (bringing a range of experiences, views and backgrounds to deliver our best thinking)



Hi Future Makers. We are Wavemaker. We are a next-generation agency delivering world-class solutions through media, content and technology for some of the world’s biggest brands.  We recognize that our people create our competitive advantage and we will only achieve our fullest potential by leveraging each individuals’ unique skills, expertise and perspectives.  As a result, we've designed an inclusive culture that encourages and embraces diversity in all its dimensions. As Future Makers, we are driven by our deep audience and purchase journey understanding, coupled with our unrivaled scale and access through GroupM, to ensure the delivery of leading-edge solutions at the intersection of media, content & technology.  Our mission is ‘Let’s make the future’ – through a dazzling blend of magic and logic -- we never stop Caring, Creating and Growing to help our clients and people succeed.

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GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.