Account Manager - Paid Social

Programmatic, Biddable, Paid Media & SEO Toronto, Ontario


Description

Position at GroupM Services

GroupM

Account Manager - Paid Social

OVERVIEW:

The Account Manager Paid Social is responsible for developing the paidsocial media approach and executing these tactics via multiple social channels.

As the Account Manager, you will be responsible for the day-to-day management of a global client’s paid social initiatives. This includes developing strategy and managing the execution of paid social campaigns based on the client’s business objectives.

YOUR IMPACT:

  • Manage paid social media campaigns (Facebook, Twitter, Snap, Linkedin, Pinterest)
  • Create, manage and execute strategic paid social plans that meet client’s goals
  • Define a campaign strategy and deliverables plan that exceeds client expectations
  • Create, present and gain client approval on campaign strategies and tactics
  • Oversee and deliver on Account Management business processes
  • Forecast, generate and maximize revenue opportunities with clients
  • Monitor, track, evaluate and optimize campaign performance to maximize client investment
  • Cross-functional campaign development with internal biddable teams as well as sister media agencies
  • Maintain positive client relationships, expectations and communications with the assistance of internal resources
  • Build on an existing level of paid social media expertise and develop a reputation for innovation and efficiency
  • Stay up-to-date with industry trends and developments in paid social, digital marketing as well as consumer behaviour and recommend improvements to accounts
  • Aid in creation of new business presentations, POVs, best practices and key process documentation


YOUR QUALIFICATIONS:

  • Hands on experience planning and executing paid social campaigns
  • In-depth knowledge of paid-social platforms (Facebook, Twitter, Snap, Linkedin, Pinterest)
  • Great attention to detail and time management skills
  • Minimum of 2-3 years of paid social experience
  • Ability to interact in a professional manner and deal with clients in a fast-paced environment
  • High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
  • Technical and analytical mindset


ABOUT GROUPM:

GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.


“GroupM is an equal opportunity employer and values diversity in its workforce. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know. While we appreciate all applications received, only those candidates selected for an interview will be contacted.