Manager, Paid Search

Programmatic, Biddable, Paid Media & SEO New York, New York


Description

Position at [m]Platform

Do you thrive in a job with variety and challenge which combines talent management with campaign planning and execution?

The Manager, Paid Search position is a 3-pronged role. You will be accountable for the day-to-day management of a client's paid search marketing initiatives, overseeing the junior members of the team, and focusing increasingly on strategy development for your dedicated account(s).

You will have all the star qualities of a Senior Associate but work more autonomously – usually reporting directly to an Associate Search Director or Director. You are expected to function at a highly efficient level utilizing advanced execution skills and maintaining relationships with key clients.

Responsibilities:
• You'll lead the day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement
• Develop positive relationships with search community, vendors and Directors for optimal service levels and results
• Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis
• This is a management role, so you'll perform as a leader with minimal supervision
• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines. Work towards Google Analytics certification.
• Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.)
• Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization.
• Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
• Build, or assist in crafting, POVs, standard methodologies, and key process documentation
• Campaign Strategy definition and implementation, working closely with other internal departments to develop fully integrated search campaigns
• Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

Qualifications:
• You'll join us because you have gained a minimum of 3 years of paid search campaign management experience
• You'll have gained essential experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
• You'll be an emerging expert in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share)
• Bid Management tools (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.)
• Experience meeting with and delighting clients is essential
• Working knowledge of Paid Social a plus
• Ambition to manage and mentor junior members of a team; prior experience as a manager a plus
• Enjoy working in a dynamic and collaborative environment

GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.