Associate Director - Strategy & Analytics (Business Intelligence)

Data, Analytics & Insight New York, New York


Description

Position at Mindshare

ABOUT THE ROLE:

The Associate Director partners closely with the client as well as internal Planning and Investment teams to develop cross-media measurement strategy. You should have a strong understanding of tools in the media analytics and research space, and will become familiar with internal modeling and technology offerings to recognize project opportunities and help interpret results.

The Associate Director leads a mid-to-large size team. You should have an interest in mentoring and developing their team members, in addition to ensuring deliverables are met. This role covers client facing presentations or bi-weekly/monthly/post-campaign reporting and outcome focused research (brand, sales lift). Strong data quality and platform knowledge needed for this role as well. Being able to manage workload of the team across multiple brands and deliverables.

YOUR IMPACT:

Primary responsibilities revolve around providing thought leadership with regards to clients’ measurement strategies:          

  • Build and mentor a team of analysts (2 direct reports under)
  • Proficient with primary buying and ad-serving tools (Prisma, Sizmek, etc)
  • Manage internal (Mindshare) and external client relationships to guide the Business Intelligence engagements
  • Design and manage research projects (Kantar Millward Brown, Upwave, Lucid, etc)
  • Evaluate vendors, technologies and new advertising opportunities
  • Train staff on syndicated and proprietary research tools and systems, manage day to day questions
  • Mastery of proprietary Mindshare tools and systems (primarily econometric focused)
  • Lead advanced analytic requests alongside modeling team, support strategic vision of client
  • Manage relationships with clients
  • Lead the team in developing long-term Measurement Roadmaps, bespoke to client (full funnel)
  • Supervise creation and execution of campaign-specific measurement frameworks

YOUR QUALIFICATIONS:

  • Bachelors or advanced degree in Statistics, Economics, Business, Math, or Sciences is preferred
  • Minimum of four to five years’ experience preferred
  • Experience managing a team; experience in the CPG space
  • Beauty & Personal Care experience also preferred
  • Strong analytic and problem-solving skills
  • Excellent written, oral, and presentation communication abilities
  • Ability to foster collaborative relationships with other cross-functional teams
  • Ability to manage and prioritize competing projects and deliverables
  • Experience with a variety of the following tools and platforms preferred:
    • Data Visualization – DOMO, Tableau
    • Web Analytics - Google Analytics, Adobe Analytics
    • AdServers – Sizmek
    • Syndicated Measurement: Nielsen, comScore
    • Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata
    • Familiarity with SQL, R, Python a PLUS

ABOUT MINDSHARE:

At Mindshare, we believe in speed, teamwork and provocation. Mindshare USA empowers people to challenge the status quo, through what we call Provocation with Purpose. We’ll encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. It takes a team of people who invest in other’s success, and together we make Mindshare the place where we do the best work of our career. We’re a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive – that’s our Passion Quotient. We embrace teamwork and adaptability – that’s our Emotional Quotient. We’re proud to be unmistakably #TeamMindshare. 

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.