Director, Analytics

Data, Analytics & Insight New York, New York


Description

Position at EightBar

THE ROLE:

Leading a team of Analytics professionals, the Director, Insights & Analytics will help lead a client relationship advising on all aspects of data measurement, data capture and research as it pertains to paid media activity. The ideal candidate will spearhead new initiatives internally to drive actionable insights for our clients. Thought Leadership and Client Development will be a key focus of this role as we elevate the digital and direct media capabilities of the EightBar team.

YOUR IMPACT:

  • Partner with clients and business teams to assess challenges, discuss possible solutions, and execute a plan
  • Serve as a subject matter expert on media strategy and placement issues; including media testing, media mix, target audience profiling, consumer insights, competitive understanding, and budget allocation, including integration of online and offline media
  • Guide the building, execution and utilization of advancement of proprietary models to help set and track campaign performance goals
  • Advance the understanding of online and direct marketing dynamics through developing critical business insights to increase their ROI on media investments
  • Lead standardization of testing framework and building tools to assess sample size requirements and checking statistical validity of A/B testing
  • Data visualization and advanced reporting: lead the way in moving away from Excel-centric reporting by contributing to the design and implementation of interactive, web-based reporting built with best-in-class data visualization software
  • Manage and guide the team overseeing operation of campaign analysis & reporting and analytical capabilities for process efficiencies

YOUR QUALIFICATIONS:

  • Bachelor's Degree in economics, statistics, engineering, or related quantitative discipline, plus seven (7) years in digital and direct marketing analytics or related (alternatively, a Master's in economics, statistics, engineering, or related quantitative discipline, plus 5 years in digital and direct marketing analytics or related)
  • Providing thought leadership and setting growth agenda for the team.
  • Presenting insights and analytical findings to technical and non-technical audiences; distilling complex research concepts/techniques into simple, relevant meaning for internal and external stakeholders
  • Managing a team with advanced analytical and statistical skillset (with at least an undergraduate degree)
  • Understanding of statistical concepts and methods, data manipulation and modeling tools (SAS, SAS Enterprise Miner, SQL)
  • Various modeling techniques (logistic regression, cluster analysis, and decision trees)
  • A/B test designing, implementation, and read; and Statistical concepts behind sample size estimation, homogeneity testing and statistical variance assessment
  • Working with data visualization / dashboard tools (Tableau or Power BI)
  • Understanding of ad-serving platforms (Sizmek, DCM, and targeting solutions - behavioral and contextual targeting, re-targeting, response optimization) and Demand Side Platform ‘DSP’ and Data Management Platform ‘DMP’ (Mediamath, Tradedesk) 

ABOUT EIGHTBAR:

Eight Bar is a group of strategists, planners, creators, traders, and scientists united around a common purpose: to use technology and data to make marketing as simple, streamlined and effective as IBM’s Watson has made data science.

GroupM is a full-service analytics, data, business, and marketing consultancy. We maximize our clients’ and agencies’ marketing ROI by providing leading edge data management tools, advanced analytics, and consulting to monitor, evaluate, and optimize media investments.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.