Director, Global Category

Executive Leadership Portland, Oregon


Description

Position at Mindshare

 

OVERVIEW:

Passionate and driven Account Director with a track record of success ready to join an elite media team.

 

MINDSHARE & NIKE:

Mindshare Portland has been the Global hub for Team Nike since 2010. This creates a team and culture that is unlike that of traditional big agencies. We combine the spirit of the small with the power of the big. Our network has 116 offices across 86 countries, with Portland amongst the smallest and closer to the culture of a start-up; full of energy and big ambitions.

 

Team Nike is a place to explore potential, push boundaries and play at the edges of what can be. We look for people who can dream and create. challenge and think big. And ultimately see ideas through to fruition.

 

The brand seeks people who want to change the world. We have embedded the same ambition in our team, meaning together we bring skills and passion to a challenging and constantly evolving game.

 

We collaborate extremely closely with our agency partners, media or creative.

 

We’re all bound by a few things that remain important: strategic vision, an understanding of the fundamentals, an eye for innovation, curiosity and creativity.

 

Our mission is to Inspire and Lead, setting the standard for the entire agency.

 

ABOUT THE GLOBAL TEAM:

Our Portland team is the hub of the global account and part of Mindshare WW. We lead strategy, innovation, thought leadership and global partnerships. We connect to regional hubs in Amsterdam, Shanghai and Tokyo. With local teams in 36 countries around the world, we form one, connected team.

 

ABOUT THE ROLE:

This is a leadership role in the account management and communications planning team. The Category Directors are responsible for operational delivery and project management for brand and category campaigns, coordinating with Nike media teams, functions, agencies and geos.

 

This role places you at the heart of the action. You will need to be a connector of people, a collaborator and tenacious in your desire to do great work.

 

Specifically, this role is to lead the work across one or more categories. The person will have full ownership of the projects, be a self-starter, need to know the details and inspire their teams.

 

The core of the role will be:

 

CATEGORY CONNECTION:

  • A key contact point for category planning as an integral part of the overall communication development at Nike.
  • Lead Key Project Management
  • Attend briefings at Nike for key campaigns and lead development of briefs for internal MS teams
  • Work closely with agency partners to ensure that media insight and realities are fully considered in the creative development process - as well as the overall communications strategy

 

MEDIA LEADERSHIP:

  • Support and input analysis for the of quarterly competitive reporting
  • Lead Mindshare Team Nike Planning Product across the network
  • Manage Geo Media Landscape Overviews

 

STRATEGY:

  • Lead the development of Seasonal Directives for geos and Launch Overview for Nike Leadership
  • Represent geo level plans in WHQ meetings and socialize materials to relevant teams around the network
  • Manage Campaign Launch Overviews & Storytelling
  • Manage Post-Campaign Analysis (with the Exchange Team)

 

MEDIA INNOVATION:

  • Lead the Development of monthly POV and media updates, working with the network
  • Collaborate with NYC Strategy teams and Nike to identify global partner opportunities
  • Manage partner relationships specific to category projects
  • Develop Nike specific and relevant thought pieces to impact our planning work
  • Support and lead where required Nike inspiration sessions such as the SPKRS series

 

The role will be based in Portland, OR and require travel to our geo hubs in New York, Amsterdam, Shanghai, Singapore and Tokyo when needed.


 

ABOUT YOU:

Ultimately, we need someone who is a world-class media professional, ideally with a record of success. Typically, they will have 10+ years of experience across multiple media markets, cultures and environments.

 

The right person will get how digital media fits into a broader communications framework and inherently understands our consumer because they have the same mindset.

 

But rules are there to be broken and the right person will be smart, driven and excited by the challenge of working with the world’s #1 sports brand. If you think that might be you, we want to hear from you.

 

We work with a fast-moving client, so you need to be comfortable with that. We work in a sports environment; its unpredictable and dramatic, and incredibly fun. So, you need to enjoy an adrenalin rush every now and then.

 

We want someone who can dream big, lead a big project and get it done.


 

OUR FUTURE:

We are building a team that can evolve with our client. We have a unique culture where people can thrive and create the best work of their lives. Working within a global network, Mindshare Portland is just the first step on your journey.

 

 

ABOUT MINDSHARE:

At Mindshare, we believe in speed, teamwork and provocation. Mindshare USA empowers people to challenge the status quo, through what we call Provocation with Purpose. We’ll encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. It takes a team of people who invest in other’s success, and together we make Mindshare the place where we do the best work of our career. We’re a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive – that’s our Passion Quotient. We embrace teamwork and adaptability – that’s our Emotional Quotient. We’re proud to be unmistakably #TeamMindshare.


GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.