Senior Associate, Planning
Description
JOB DESCRIPTION
JOB TITLE: Senior Associate
REPORTS TO: Media Supervisor, Associate Media Director, or appropriate leadership
PRIMARY FUNCTION / POSITION SUMMARY:
The Senior Associate assists in the development and execution of media plans under the direction of a Media Supervisor or Associate Media Director, and has client facing responsibilities.
MAJOR RESPONSIBILITIES / PRINCIPAL ACCOUNTABILITIES:
- Media Planning/Execution:
- Analyze and monitor media marketplace, marketing and other related media data to aid Media Supervisor or Associate Media Director.
- Evaluate and originate required media data for the execution of media plans. i.e., competitive spending, tracking plan delivery of audience, schedules rates, etc.
- Media strategy development reviewed by Media Supervisor or Associate Media Director.
- Strategically participate with account and creative teams in client meetings.
- Maintain regular contact with account management.
- Write objectives and strategies, plan development and presentations.
- Write POV’s.
- Train Associates.
- Manage day-to-day plan changes and maintenance, with assistance from Associate
- Understands digital strategy and role in communication plan
- Manage Prisma detail and execution
- Media Research Analysis:
- Proficient with media research tools: IMS, LMNI and can embrace proprietary tools
- Ability to analyze and evaluate data, specifically digital performance with the capability to draw insights and optimizations.
- Media Awareness:
- Keep up with industry trends.
- Work with Agency and internal resources on media related issues.
- Participate in Media training sessions.
- Maintain and support all company standards as specified within the Quality Management System.
- Supports/facilitates the mandatory adherence to ISO9001 requirements, processes and procedures.
- Perform other duties and projects as assigned.
KNOWLEDGE AND SKILLS:
- Exceptional communication skills to work closely with and build relationships with account and buying teams.
- Strong presentation skills to garner support from the account management team and the external client.
- Analytical ability to gather and interpret market and sales figures and determine the most lucrative approach for the client while staying within budgetary guidelines.
- Knowledge of retail business and strategic implications
- Ability to work with geo-demographic data and customer segmentation models to understand target definition at a market level.
- Have a strong understanding of media mix models, including experience with digital planning
- Strong computer skills (MS office).
- Significant organizational skills to work simultaneously on numerous media objectives in a comprehensive method.
MINIMUM QUALIFICATIONS:
- 2-5 years media planning experience.
- Experience using Donovan, IMS, Media Tools and other planning software preferred.
- Bachelor’s degree or equivalent experience preferred.
- Have physical and mental requirements to meet the above listed job responsibilities.
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.