Senior Associate, Programmatic Media Buying

Programmatic, Biddable, Paid Media & SEO New York, New York


Description

Position at Wavemaker

Senior Associate, Programmatic Media Buying

ABOUT THE ROLE:
The Senior Associate position will support teams responsible for creating and executing programmatic media plans using industry leading media technology platforms. Within this role you’ll gain exposure to emerging digital media technologies, publishers and programmatic strategies that will help create a valuable foundation for a career in digital media. Senior Associates are also typically responsible for managing 1-2 entry level team members.

 

YOUR IMPACT:

  • Implementing client campaign objectives into programmatic activation strategies; including building audiences and sourcing relevant inventory opportunities
  • Managing campaigns by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
  • Owning operational tasks including budget management, billing and campaign creative trafficking
  • Maintaining reports and conducting ad-hoc analysis to identify opportunities for campaign improvement and ensuring stakeholders are kept informed on performance
  • Building relationships and owning communication with members of the broader digital account teams including planning, investment, operations and analytics
  • Working with publishers to implement, troubleshoot and optimize programmatic deals to help secure access to high quality media inventory
  • Developing technical skillset in the utilization of relevant digital ad technology platforms, including DSPs, Ad Servers, DMPs and Third-Party Verification tools
  • Managing the day to day responsibilities and QAing the work of entry level direct reports
  • Helping to train and onboard entry level members of the team

 

YOUR  QUALIFICATIONS:

  • Bachelor’s degree, preferably with a concentration in advertising, marketing, economics, finance, computer science, mathematics or engineering
  • 1+ Year working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning roles supporting a direct response or e-commerce client are strongly preferred. Non-Media related roles with an analytical or quantitative focus may also be considered for exceptional candidates.
  • Familiarity with key programmatic or digital media platforms
  • Proficient in Excel (Pivot Tables, Creating Charts, Basic Formulas, etc.)
  • Experience with other database, visualization tools or coding languages is a plus
  • Excellent verbal and written skills
  • Exceptional organizational skills and detail-oriented mindset
  • Ability to prioritize tasks effectively
  • Strong analytical abilities and quantitative skills
  • Natural curiosity and desire to continuously learn

ABOUT WAVEMAKER:

Hi Future Makers. We are Wavemaker. We are a next-generation agency delivering world-class solutions through media, content and technology for some of the world’s biggest brands.  We recognize that our people create our competitive advantage and we will only achieve our fullest potential by leveraging each individuals’ unique skills, expertise and perspectives.  As a result, we’ve designed an inclusive culture that encourages and embraces diversity in all its dimensions. As Future Makers, we are driven by our deep audience and purchase journey understanding, coupled with our unrivalled scale and access through GroupM, to ensure the delivery of leading-edge solutions at the intersection of media, content & technology.  Our mission is ‘Let’s make the future’ – through a dazzling blend of magic and logic -- we never stop Caring, Creating and Growing to help our clients and people succeed.

Take a virtual tour of the office: https://roundme.com/tour/326585


GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.