Director, Business Insights

Data, Analytics & Insight New York, New York


Description

Position at m/SIX

THE ROLE:

Here at mSIX, The Director, Business Insights leads a team of analysts and data strategists to develop cross-media measurement strategy for brands across multiple verticals.  The ideal candidate will have a strong understanding of tools in the media analytics and research space and will become familiar with internal modeling and technology offerings to recognize project opportunities and represent these offerings to clients. In this role you will hold responsibility for ensuring thought leadership on all clients, and for guiding the direction and development of the Marketing Intelligence group.                                                                                        

KEY OUTCOMES:

Primary responsibilities revolve around leading a team to develop and execute industry-leading measurement strategies:

  • Establish overall approach to data strategy with given clients, including the ability to see growth potential within existing accounts
  • Oversee the design and management of research projects
  • Use foresight to build and provide value to client
  • Develop and maintain all client relationships
  • Ensure that all clients have a long-term Measurement Roadmap in place, leveraging best-in-class internal and external tools
  • Effectively articulate the applications of media research tools and resources
  • Provide staff with all the necessary tools and training to improve upon existing expertise
  • Proper goal setting with team for effective career path development
  • Ensure client service teams have fully optimized their media plans and developed rich and well thought out campaign strategies
  • Build and strengthen relationships internally across the network and externally with client partners; support new business pitches
  • Write POVs on industry topics

 

CAPABILITIES:

  • Bachelors or advanced degree in Statistics, Economics, Business, Math, or Sciences is preferred with a minimum of eight years’ experience in relevant field
  • Experience managing a mid-to-large size team
  • Experience with most of the following tools required:
    • Data Visualization: Tableau, Omniscope, PowerBI, Datorama
    • Web Analytics: Omniture, Google Analytics, Webtrends
    • Ad Servers: DoubleClick, Sizmek, PointRoll, Atlas
    • Syndicated Measurement: comScore, Nielsen, Compete
    • Ad Effectiveness Research: comScore, Millward Brown Digital, Dimestore, Vizu, Research Now
    • Microsoft Office: Excel, Word, PowerPoint
    • Familiarity with SAS, SPSS, R, Python a plus
  • Ability to manage and prioritize competing projects and deliverables

 

ABOUT THE AGENCIES:
m/SIX is a boutique full service media agency. We use data, technology and analytics to integrate media and creative and drive best in class connection planning, strategy and activation.

m/SIX’s approach to media is a unique model. Our talented digital natives work as integrated team members within our clients’ marketing organizations and/or within the creative agencies. This means we sit at our clients’ and agencies’ offices and collaborate as true business partners. Our flexible and agile structure and consultative media skillsets drive better business results. 

m/SIX’s US clientele includes AstraZeneca, David Yurman, Chico’s, Giant Eagle, BNY Mellon, Regions Bank, among others.

GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.