Director, Data Strategy
Description
ABOUT THE ROLE
The Data Strategist works alongside our Planning and Activation teams to accelerate our
clients’ data-driven advantage to identify growth opportunities and win the most valuable
consumers more often. We work cross-functionally to ultimately construct the portfolio, investment,
audience and (sometimes) content architectures to drive data driven marketing efforts in market. To
be successful in this team you need to bring a hunger to uncover insights, learn and leverage
emerging tech, and have a start-up mentality to continually innovate our practice.
In addition to working with the internal Planning and Activation teams, the Data Strategist
will work with clients to enable their data and tech that lay the foundation for executing precision
marketing. They will also consult closely on the paid, owned, and earned media ecosystem to
maximize customer engagements, connecting AdTech and MarTech to better understand journeys
and outcomes.
YOUR IMPACT
• Develop and standardize best practices for integrating data strategy into client teams and
ways of working
• Contribute to business growth by developing and activating an audience-first precision
strategy, underpinned by good data and dynamic optimization that delivers profitable
results
• Test and scale new approaches by designing use cases based on business needs and an
understanding of new marketing realities, activating adaptive strategies, segmenting and
activating CRM, validating personalization with dynamic creative technologies, new
methodologies for audience impact measurement.
• Ensure audience and data-driven marketing efforts are integrated into measurement
deliverables for advanced test and learn opportunities, manage the implementation of
audience library and integration of audience taxonomy to inform standard ways of working.
• Full stack cross-platform lead for implementation and evolution of mar-tech and approaches
to data to drive paid media activations, including data licensing needs and platform
evolution
• Assist in Future of Data roadmap development, project & pilot management, support in
platform audience syndication in partnership with team of client specialists
• Leverages channel, audience insight and understanding of digital asset needs to help
communications planning teams develop audience-led, dynamic content strategies,
standardizing critical touch points and ways of working with investment teams (specifically
around tactical execution)
• Project manage the details ensuring work is organized, communicated to the right parties,
deadlines are achieved by driving process steps forward, and meetings are set up as needed
• Lead and manage a dedicated team of data strategists, ensuring that they are empowered to
independently leading day- to-day strategic needs for clients while incorporating new ways
of working into their daily engagement
• Partner with data scientists to integrate scalable modelling & analytic approaches into
audience strategy
YOUR QUALIFICATIONS
• Experience in marketing/brand strategy, media/digital strategy, and ad tech/mar tech/
programmatic knowledge
• Embody an intellectual curiosity around what data means by putting it into context of the
client’s business and focusing on asking the next question.
• Analytical thinker knowledgeable in the online/offline digital ecosystem
• Ability to leverage disparate data sets into strategic media approaches
• 8+ years’ experience preferred with client facing exposure
• Experience working with business results to provide strategic and optimization
recommendations that go beyond front-end media metrics: Media Mix Models, Multi-Touch
Attribution, Sales Lift, and Brand Studies
• Familiarity with Digital Media Technologies: DCM, DSP’s, CDPs, Identity Platforms, Social Ad
Platforms, Moat, DoubleVerify, Nielsen DAR/TAR & IAS
• Familiarity with DMPs (SFDC DMP, AAM, etc.), Identity platforms and analytics platforms -
building and syndicating audiences, maintaining taxonomy structures, reporting and
insights, troubleshooting
• Managed medium-sized teams and prioritize competing projects and deliverables
• Microsoft Office: Excel, Word, PowerPoint
• Syndicated Audience and Measurement tools: comScore, Nielsen, MRI, Simmons, EZtab
The Data Strategist works alongside our Planning and Activation teams to accelerate our
clients’ data-driven advantage to identify growth opportunities and win the most valuable
consumers more often. We work cross-functionally to ultimately construct the portfolio, investment,
audience and (sometimes) content architectures to drive data driven marketing efforts in market. To
be successful in this team you need to bring a hunger to uncover insights, learn and leverage
emerging tech, and have a start-up mentality to continually innovate our practice.
In addition to working with the internal Planning and Activation teams, the Data Strategist
will work with clients to enable their data and tech that lay the foundation for executing precision
marketing. They will also consult closely on the paid, owned, and earned media ecosystem to
maximize customer engagements, connecting AdTech and MarTech to better understand journeys
and outcomes.
YOUR IMPACT
• Develop and standardize best practices for integrating data strategy into client teams and
ways of working
• Contribute to business growth by developing and activating an audience-first precision
strategy, underpinned by good data and dynamic optimization that delivers profitable
results
• Test and scale new approaches by designing use cases based on business needs and an
understanding of new marketing realities, activating adaptive strategies, segmenting and
activating CRM, validating personalization with dynamic creative technologies, new
methodologies for audience impact measurement.
• Ensure audience and data-driven marketing efforts are integrated into measurement
deliverables for advanced test and learn opportunities, manage the implementation of
audience library and integration of audience taxonomy to inform standard ways of working.
• Full stack cross-platform lead for implementation and evolution of mar-tech and approaches
to data to drive paid media activations, including data licensing needs and platform
evolution
• Assist in Future of Data roadmap development, project & pilot management, support in
platform audience syndication in partnership with team of client specialists
• Leverages channel, audience insight and understanding of digital asset needs to help
communications planning teams develop audience-led, dynamic content strategies,
standardizing critical touch points and ways of working with investment teams (specifically
around tactical execution)
• Project manage the details ensuring work is organized, communicated to the right parties,
deadlines are achieved by driving process steps forward, and meetings are set up as needed
• Lead and manage a dedicated team of data strategists, ensuring that they are empowered to
independently leading day- to-day strategic needs for clients while incorporating new ways
of working into their daily engagement
• Partner with data scientists to integrate scalable modelling & analytic approaches into
audience strategy
YOUR QUALIFICATIONS
• Experience in marketing/brand strategy, media/digital strategy, and ad tech/mar tech/
programmatic knowledge
• Embody an intellectual curiosity around what data means by putting it into context of the
client’s business and focusing on asking the next question.
• Analytical thinker knowledgeable in the online/offline digital ecosystem
• Ability to leverage disparate data sets into strategic media approaches
• 8+ years’ experience preferred with client facing exposure
• Experience working with business results to provide strategic and optimization
recommendations that go beyond front-end media metrics: Media Mix Models, Multi-Touch
Attribution, Sales Lift, and Brand Studies
• Familiarity with Digital Media Technologies: DCM, DSP’s, CDPs, Identity Platforms, Social Ad
Platforms, Moat, DoubleVerify, Nielsen DAR/TAR & IAS
• Familiarity with DMPs (SFDC DMP, AAM, etc.), Identity platforms and analytics platforms -
building and syndicating audiences, maintaining taxonomy structures, reporting and
insights, troubleshooting
• Managed medium-sized teams and prioritize competing projects and deliverables
• Microsoft Office: Excel, Word, PowerPoint
• Syndicated Audience and Measurement tools: comScore, Nielsen, MRI, Simmons, EZtab
The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/careers/wellbeing/benefits-at-wpp-in-the-us for more details.