Manager, Analytics
Description
EssenceMediacom is seeking a Manager to join our growing Analytics & Insights team, reporting into the Analytics Director. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world.
Key Responsibilities
- You will be responsible for designing and implementing media campaign measurement including Brand Lift Studies, Conversion Lift Studies & Matched Market Testing
- You will deliver actionable insights that inform future campaigns and show the clients how to improve effectiveness
- You will design and implement robust experiments with a view to increase campaign performance
- Collaborate proactively with the wider client team and other teams within EssenceMediacom, to implement measurement & analytics
- Collate and present incrementality results from Meta, Google and other media channels to clients
- Evaluate the statistical robustness of measurement solutions and iterate on them as needed to optimize performance and feasibility
- You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
- Knowledge of applying measurement to media campaigns through Meta/Google
- 3-4 years of experience in data science, analytics, or a related field
- Well developed problem-solving skills and the ability to think critically and creatively
- Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory
- Strong communication skills, with the ability to engage both technical and non-technical audiences
- Able to follow and give guidance as part of a cross-functional team, using project management tools such as Jira/Trello
- Demonstrable experience at presenting data in a visually engaging and insightful manner
- Experience in training, mentorship and/or management, ability to display empathy in difficult situations and lead by example
- Familiarity with GCP, BigQuery, SQL and/or Python
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.